A/B Testing & Analytics Manager

London, UK
Automation Tester
Informa
Actively hiring

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Successful candidates will be ready to be Customer-focused, collaborative and growth focused.

Purpose of the Role & Team Profile

As an A/B Testing and Analytics Manager, you will play a critical role in optimising our digital presence and customer experience through data-driven insights. You will lead multiple projects to conduct experiments, analyse data, and derive actionable insights aimed at improving user engagement, conversion rates, and overall business performance.

Key interactions

  • Collaborate with cross-functional teams including marketing, product development, design, and engineering to identify testing opportunities and implement data-driven solutions.
  • Engage with stakeholders to communicate findings, provide recommendations, and drive decision-making processes based on empirical evidence.
  • Mentor and guide stakeholders to foster a culture of data-driven decision-making and continuous improvement.

Key Areas of Responsibility/Accountability

  • A/B & MV Testing Strategy: Develop and execute a comprehensive A/B testing roadmap aligned with business objectives and user experience goals.
  • Experimentation Execution: Oversee the end-to-end process of designing, implementing, and analysing A/B tests using appropriate statistical methods and tools.
  • Data Analysis: Lead the analysis of test results and provide actionable insights to stakeholders, leveraging advanced analytics techniques to uncover patterns and trends.
  • Tool Management: Manage A/B testing and analytics platforms, ensuring data accuracy, reliability, and compliance with best practices and regulations.
  • Continuous Improvement: Identify opportunities for optimization and iterate on testing strategies to drive incremental improvements in key performance metrics.

Key Outputs and Outcomes

  • Detailed experiment plans and hypotheses documentation.
  • Clear and concise test results analysis reports with actionable recommendations.
  • Implementation of successful test variations to drive measurable business impact.
  • Continuous refinement of testing processes and methodologies to enhance efficiency and effectiveness.

Measures of Success 

  • Improvement in key performance metrics such as conversion rates, engagement metrics, and revenue.
  • Reduction in decision-making uncertainty through rigorous experimentation and data analysis.
  • Adoption of data-driven decision-making practices across the organisation.
  • Professional development and growth of team members.

Qualifications

What we’re looking for

  • Experience: Minimum of 3 years of experience in A/B / MV testing, analytics, or related fields, preferably in a managerial or leadership role.
  • Analytical Thinker: Ability to think strategically and translate business objectives into actionable testing plans and hypotheses.
  • Communication Skills: Strong verbal and written communication skills, with the ability to convey complex technical concepts to non-technical stakeholders.

 

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