Focaldata

About us

Focaldata aims to bridge the understanding gap - highlighting the thoughts and opinions of people through technology, high-quality research, and advanced analysis and AI.

We work closely with forward-thinking campaigns, brands, agencies and charities to understand and answer their hardest questions about the people and problems that make up our world.

Beyond traditional research

It is Focaldata’s mission to remove the gap between what organisations believe about people — consumers, voters, citizens — and reality. We call this the “understanding gap”.

Whether it be through our world-leading research, advanced analysis or the latest in ML & AI, we are looking to create a new reality where the public's opinion gets to shape the products, policies and world of tomorrow! 

Workplace & culture

We are at the very exciting start-up stage where every one of us has the opportunity to make a tremendous impact on the business and its culture. 

We believe in the power of a community united by our values - read on and see if these speak to you!  

Our Values

Wear Many Hats🎩

We work across domains, divisions, departments. We roll up our sleeves and get stuck in. We go where the business needs us.

Deliver on what we say✅

We’re tenacious. We follow up and make sure things things are done. We find a workaround if needed — we find a way through. And we push others to deliver on what they say.

Always learning📚

We are constantly learning and talking about our customers, the market, new tech, new tools. We’re always trying new things. The default approach is the new thing that neatly addresses the problem — not the old-hat received-wisdom thing.

Help proactively🫱

We naturally jump to help out teammates because we know they’d do the same. If someone is under pressure, we’ll ask them what we can take from their pile. We care about our teammates and look out for those who need a helping hand.

Trust each other🔐

We trust each other's abilities and intentions. We trust that everyone is working in the best interests of the company. We work hard to keep people’s trust by keeping our promises and demonstrating integrity in everything we do.