NewDay

Innovating and disrupting UK consumer finance 

At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit.

We provide nearly 5 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage.

Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands.

Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.

Digital capability that powers the consumer

Innovative and exciting products powered by market leading technology and decisioning.

We design and deploy products to meet evolving consumer needs. We create value for our partners through our capability. The NewDay platform is highly scalable, brand agnostic and offers product flexibility. We provide responsible access to credit through a number of tailored brands.

Direct to consumer

• We believe in credit as a force for good and our expertise in providing credit means we can responsibly say yes to more UK consumers, powering their everyday lives.

Merchant offering

• We partner with leading brands to offer credit products that create value. Our merchant offering includes carded loyalty platforms, revolving digital credit, retail finance, BNPL and bespoke credit solutions.

Technology

• Great technology sits at the heart of NewDay. We have built a highly scalable, brand agnostic, feature-rich platform that can be deployed as a cost-effective service to power other institutions.
• Deko, a NewDay Group company offers a multi-lender payment platform solution, helping retail partners automate lending decisions within the online check-out experience.

We help people move forward with credit

We are a purpose led business and believe in credit as a force for good. Responsible and accessible credit expands possibilities. It powers up life and business.