The Cross-Tier Analyst supports the Digital Analytics manager in cross-tier measurement and analytics across Stellantis' US Brand Tier 1 and Dealer Digital programs. This includes dealership websites, digital advertising, shopping tools, lead generation, and follow-up. The role ensures support and coordination to aid seamless integration of data across tiers.
Key Responsibilities include but not limited to:
- Cross-Tier Support & Coordination: Assist with the coordination of measurement strategies across Tier 1 and Tier 3 digital platforms, helping to ensure data integration and alignment under senior guidance.
- Agency & Team Collaboration: Support the analytics team in managing relationships with external agencies, contributing to digital measurement efforts as directed by team members
- Data Tagging & Implementation Assistance: Help with analytics tagging and quality assurance tasks to aid accurate data collection and integration, reporting any inconsistencies to senior team members
- Analytics & Insight Support: Assist in gathering and analyzing user behavior, funnel performance, and campaign data to support the development of actionable insights
- Anomaly Monitoring & Data Quality: Monitor dashboards for anomalies and data consistency, escalating issues to team members as needed
- Lead Reporting & Funnel Analysis Support: Assist with tracking and reporting on lead performance, website engagement, and conversion funnels to help identify areas for improvement
- Experience Optimization & Testing Assistance: Support the execution and analysis of A/B and multivariate tests to help improve user experience and conversion rates, working closely with UX and development teams
- Reporting & Visualization Support: Help build and maintain basic reports and dashboards that clearly communicate performance metrics, insights, and strategic recommendations
- Data Storytelling Assistance: Help communicate findings and insights to stakeholders, supporting strategic decision-making with clear and concise summaries
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