Digital Analyst

As a Digital Analyst, you will help track and evaluate performance across key digital functions — Operated (social media), Owned (website and app), and Direct (fan data). You’ll work alongside internal stakeholders and external agencies to deliver clear, impactful insights that shape strategic decisions.

Key responsibilities:

· Collaborate with the Data & Analytics Manager to compile, clean, and organise datasets from various sources.

· Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.

· Design and maintain Power BI dashboards and a suite of regular reports to support internal and external stakeholders.

· Analyse user acquisition, behaviours, and engagement across the Premier League’s digital platforms and key channels.

· Analyse digital campaigns, helping to measure performance and identify optimisation opportunities.

· Support the development of audience segmentation models and contribute to targeted audience building for campaigns and personalised experiences.

· Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.

· Support the development of attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.

· Provide insights to support the League’s social media reach, audience segmentation, and fan targeting strategies.

· Use data to identify opportunities for optimisation, feeding into the experimentation roadmap, in collaboration with the CRO Manager and Product Managers.

· Deliver insights and reporting to support commercial partnerships.

· Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.

· Champion the use and value of data-informed insights throughout the business.

Requirements for the role

· Strong affinity for digital data and analytics.

· Experience using Google Analytics 4 (GA4) and Google BigQuery.

· Familiarity with the Adobe Experience Platform, including Adobe RT-CDP and CJA.

· Experience with Power BI, or similar BI tool.

· Working knowledge of SQL for querying and manipulating data.

· Understanding of attribution modelling.

· High attention to detail and a structured, methodical approach to problem solving.

· Excellent organisational and time-management skills.

· Comfortable working independently and as part of a wider team.

· Able to manage multiple projects and deliver to tight deadlines.

Nice-to-haves for the role

· Understanding of Google Tag Manager (GTM) or Adobe Launch.

· Experience with Databricks.

· Familiarity with CRM platforms and data integration processes.

· Exposure to personalisation, CRM platforms or segmentation strategies.

· Understanding of A/B testing and experimentation methodologies. Optimizely experience an advantage.

· Familiarity with cookie consent management platforms, preferably OneTrust.

· A passion for or strong interest in football and sport.

· Positive, proactive attitude and strong communication skills.