Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

Our Tech Stack

• Analytics & Visualization: Sigma, Hex, Indicative, Google Analytics
• Data Platform: dbt, Snowflake
• Event Tracking: Avo, Segment
• ML/AI Ecosystem: Python, Airflow, AWS SageMaker, Anthropic

What the Role Is

As the Sr. Manager, Product Analytics at Babylist, you will lead a high-impact team responsible for surfacing insights and enabling data-informed product decisions across the organization. This role is central to how we use data to shape product direction across our major surfaces: Registry, Shopping, Health, and Long-Term Family Support. You’ll report to the VP of Finance and serve as a bridge between Finance and Product, ensuring that analytics supports both strategic product direction and overall business performance. Your ability to navigate and unify these perspectives—balancing customer behavior insights with financial impact—will be critical to your success.

You’ll manage a team of three experienced analysts and serve as a trusted thought partner to leaders in Product, Engineering, Design, and Finance. This is a strategic leadership role with direct impact on how millions of new and expecting parents experience Babylist. You’ll define and execute an analytics vision that raises data fluency, sharpens decision-making, and empowers us to scale intelligently.

Who You Are

• Experienced Analytics Leader: You’ve spent 10+ years in product analytics and have managed a small but mighty team. You’ve built roadmaps, championed your team, and made product orgs smarter through data
• Product-First Thinker: You see analytics as a way to build better user experiences. You’re curious about customer behavior and prioritize business outcomes over analytical perfection. Motivation around having impact on product and driving positive business outcomes
• Deeply Engaged in What We're Building: You’re not content delivering dashboards in isolation. You ask why we’re building something, challenge assumptions, and contribute to the product vision with data-driven curiosity
• Cross-Functional Operator: You’re comfortable navigating the competing priorities of Finance, Tech, and Product. You bring people together and communicate clearly, even when metrics don’t align
• Strategic and Hands-On: You know how to zoom out and drive the big picture, but also when to jump into SQL or a dashboard to guide your team or unlock a blocker
• Analytics-Rooted: You bring deep applied analytics experience, turning data into product decisions, metrics, and roadmaps, and you have partnered closely with data-science teams to translate models into measurable user and business impact
• People-Centered Leadership: You lead with empathy and transparency. You know how to challenge and inspire your team, build trust across functions, and celebrate visible impact

How You Will Make An Impact

• Lead and Grow the Product Analytics Function: Mentor and develop a high-performing team of product analysts. Build a culture of clarity, ownership, and impact that amplifies the team’s strategic value
• Shape Product Strategy Through Data: Collaborate deeply with Product, Design, and Engineering partners to inform prioritization, refine hypotheses, and co-own product KPIs and experimentation
• Advance Analytics Maturity: Set and execute a 12-18 month vision for analytics at Babylist. Champion long-term investments in tooling, experimentation frameworks, and metric governance
• Enable ML-Powered Personalization: Partner with Data Science to turn machine-learning capabilities into experiment-backed product experiences with clear business impact. Have worked on product surface areas where ML was used and understand how to measure and test those areas.
• Improve Data Fluency Across the Org: Equip PMs and business stakeholders with self-service tools and training that make data more accessible and decisions more confident
• Standardize Metrics and KPIs: Own the taxonomy and governance of product KPIs. When Product and Finance define success differently, you lead with clarity; ensuring metrics are traceable, interpretable, and purpose-fit for each stakeholder
• Champion Product Experimentation: Guide end-to-end A/B testing efforts, from test design to interpretation. Enable product teams to learn quickly and iterate confidently while maintaining statistical rigor.
• Identify and Close Data Gaps: Partner with BI and Engineering to address instrumentation and visibility gaps that limit insight. Ensure analytics is built on a strong data foundation
• Communicate and Advocate with Influence: Represent the team clearly and confidently with stakeholders at all levels, including the VP and C-suite. Proactively elevate the team’s impact across the organization

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
• We believe in exceptional management 
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision and a generous paid parental leave policy.
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist follows a market-based approach to compensation, with pay varying based on location, experience, and qualifications. In compliance with applicable pay transparency laws, the starting salary range for this role is CAD $220,500.00 to $275,500.00, representing the lowest to highest compensation we reasonably expect to offer for this position.

Your starting salary within this range will be determined based on your skills, experience, and work location, with future adjustments informed by role growth, performance, and internal pay equity. Babylist is committed to supporting career progression and recognizes the value of performance-based advancement.

In addition to competitive pay, Babylist offers equity, bonus opportunities, and a comprehensive benefits package, including company-paid health, dental, and vision insurance, flexible spending accounts, and paid leave, including PTO and parental leave.