Senior Analyst - Referral Marketing, Forecasting & Reporting

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you’ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
 
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

About the Team

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. This position offers an exciting opportunity to join the fast-paced and dynamic Member Get Member (MGM) Marketing Team. The US Member-Get-Member referral marketing program is a rapidly growing acquisition channel core to UCSM’s goal of efficiently acquiring high-quality new card members.  As a Senior Analyst, you will play a key role in supporting the day-to-day management of the program and driving its continued growth and success.

The Member Get Member program drives a sizable contribution to the U.S. Consumer Marketing footprint and bringing marketing to life that encourages our consumers to refer and drives new account acquisitions at scale.

This Senior Analyst will lead the forecasting, planning, and performance reporting for the MGM program. You’ll translate data into insights that inform investment decisions, drive profitable growth, and have high visibility with leadership.  This is an excellent opportunity for someone who wants to strengthen their performance marketing and analytical skills, collaborate across teams, and grow their digital marketing expertise.  

Responsibilities

• Lead forecasting, reporting, and results commentary for the program- at the channel and product level to inform weekly and monthly pacing updates
• Lead the monthly Risks & Opportunities process as the intermediary with Investment Optimization team
• Monitor and analyze key KPIs across the MGM acquisition funnel (Card Member and Prospect) to identify insights and optimization opportunities
• Manage relationships with cross-functional stakeholders including Analytics, Investment Services, Cross-Channel Strategy Team, and Cobrand marketing teams
• Serve as the team lead on performance marketing and operational excellence, ensuring rigorous scorecarding and disciplined tracking.

• Support the development of customer and market insights to inform channel positioning and marketing strategies

   

• Contribute to strategic briefs and initiatives, offering insights that drive campaign optimization
• Represent the channel in leadership forums, crafting compelling commentary that highlights results, learnings, and implications to MGM Strategy

Minimum Qualifications

• Bachelor’s degree preferred
• Strong proficiency in MS Excel and PowerPoint
• 2+ years of Digital marketing and/or web/ marketing analytics experience
• Comfort working with large data sets to forecast performance and identify trends
• Strong analytical skills with the ability to make data driven decisions and principle-based assumptions
• High attention to detail
• Creative team player mentality to drive over-arching team goals
• Excellent verbal and written communication skills

Preferred Qualifications

• Proficient business acumen, presentation and storytelling skills
• Passion for customer-centric strategies and experiences
• Demonstration of strength in organizational skills with relentless attention to detail
• Self-starter with an ability to navigate a large matrixed organization independently
• Healthy curiosity for trends, insights, and new developments in the digital landscape
• Demonstrated organizational skills with the ability to multitask and drive effective prioritization across business initiatives
• Strong cross-functional collaborator and team-player with excellent interpersonal and communication skills

Salary Range: $78,000.00 to $124,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities