Lead Digital Product Owner

Lead Digital Product Owner

Job Description Summary
As a Lead Product Owner working within the digital team, your role will focus primarily on managing and improving our flagship AI-assisted conversational experiences on our website, apps and other channels to increase digital usage for our AA customers and UK drivers.
Your role will involve leading digital product owners to deliver through product teams, achieving a digital experience which delivers against our company vision to make UK driving life smarter and simpler. You will set the strategy for your end-to-end journey/area of responsibility and lead the vision to optimise customer experience and operational efficiency. You will define the digital conversations and AI-powered roadmap, including implementation within the relevant channels and facilitate relevant forums to deliver this vision. Lead operational enhancement programmes on behalf of the customer experience and product team. Monitor, report and react on product performance including customer, business and technical metrics.
Digital is a key sales and service channel across the company, and you will play a critical role in ensuring alignment between business stakeholders, whilst also providing digital best practice to ensure a market leading customer experience.
The role may also require you to lead the implementation of other digital propositions or improvements, to support delivery of the broader AA product and digital roadmap.

Responsibilities
The role includes the following responsibilities for digital and other specified projects/features:
• In conjunction with digital and business stakeholders, define and implement the digital conversations strategy to help deliver against the broader AA vision and strategy
• Primary point of contact for the product area - responsible for bridging the gap between customer, business & digital delivery teams whilst contributing to the group-wide AI centre of excellence
• Lead the strategy across your relevant area, including coaching and guiding other product owners
• Line manage other product owners to deliver the strategy
• Develop an agreed set of priorities and backlog, prioritising and making trade-offs, and ensuring the delivery team has a full understanding of the backlog of work.
• Work alongside other leads and product owners to deliver a consistent, cohesive customer experience across the digital estate and driving innovation to rapidly realise value and a great CX
• Developing user stories, and signing off stories for release on behalf of the business
• Capture and assess business/development requests and, with the help of the scrum team, produce user stories and acceptance criteria
• Participating in Agile ceremonies
• Constantly keep a wide range of stakeholders engaged and informed of progress, including organising internal demos, retrospectives, backlog grooming, and refinement sessions (including operations, digital analytics, compliance, finance, product).
• Providing and explaining relevant business numbers and objectives to the development team to connect them with the product and its customers to make informed decisions together

• Working with the digital CX team, brief, set up and analyse studies in understanding customer
responses to existing and proposed online journeys, including usability testing, onsite feedback and competitor benchmarking.
• Collaborate with technical architecture and governance teams to ensure tooling and capabilities meet the fast-paced demands of AI-powered conversations
• Along with digital design, ensures that all key developments are tested for usability.
• Define KPIs and actively measure performance – both quantitative and qualitative.
• Drive adoption of the AA app and relevant digital journeys, working with operational, digital and
marketing teams
• Ensure a consistent and optimal approach is adopted for customers who move across channels,
switching from online (app or web) to offline and vice versa.
• Sharing learnings and experiences with other product owners in the organisation (e.g. through
community of practice), to inform a customer-led outlook across the digital conversations product area
AA code
• Put customers first
• Own it and deliver
• Safeguard what matters
• Work as a team
• Speak up
Leadership Drivers
• Create the new
• Grow our people
• Walk the talk
• Build a legacy
• It’s on you
Managing a team
1. Provide direction
2. Communicate effectively
3. Manage performance
4. Address underperformance
5. Responsible for ensuring the right level of skills and capabilities in their team, clarifying roles and
responsibilities and updating the HR system of same in a timely manner 

Health and safety requirements
Conduct yourself, and carry out work, to ensure compliance with the Company’s Health, Safety and
Environmental Policies.
Ensure you manage the health and safety of your team and any associated risks with the work they
undertake.

Conduct Rules
Under the Senior Managers and Certification Regime (SM&CR), the jobholder must abide by the following conduct rules:
First Tier – Individual Conduct Rules
Rule 1. You must act with integrity
Rule 2. You must act with due care, skill and diligence
Rule 3. You must be open and cooperative with the FCA, the PRA and other regulators
Rule 4. You must pay due regard to the interests of customers and treat them fairly.
Rule 5. You must observe proper standards of market conduct