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At Confused.com, we believe in the power of data to drive smarter decisions, better products, and meaningful customer experiences. We’re on the lookout for a strategic, visionary Head of Analytics to take our analytics capabilities to the next level. Reporting directly to the CTO, this is a high-impact role with the opportunity to shape strategy, lead an ambitious team, and influence decisions at the very top of the business, as we build scalable, insight-driven practices that reach millions of UK customers. You’ll also play a key role in strengthening our partnerships with major insurers, providing data-driven guidance at the most senior levels.
You'll lead a talented team of just over 20 analysts, data scientists, and managers, driving advanced analytics, AI/ML innovation, and a culture of insight-led thinking across the business. This role is as much about strategic leadership as it is about hands-on excellence: from scaling self-serve tools to embedding data products into business processes, you’ll be central to how we use data to grow and evolve.
Define and drive a company-wide analytics strategy, aligning with key business goals and product ambitions
Champion a product mindset and the use of modern data tools and best practices — from AI/ML and experimentation to self-serve analytics and CI/CD
Build scalable, governed analytics infrastructure in partnership with data engineering.
Coach, develop, and inspire a high-performing, consultative analytics team, and ensure they are embedded into product and business processes to deliver measurable impact
Guide the development of robust KPIs, data governance standards and consistent measurement frameworks
Act as a trusted advisor to senior leaders across product, commercial, marketing, and finance, translating insight into strategic impact.
Here’s a flavour of what your team might work on in a typical week:
Launched an ML-powered model to personalise product recommendations and drive up conversion
Ran an experiment with the pricing team to test behavioural response to incentive-based offers
Partnered with the product team to define key metrics for a new customer journey flow
Rebuilt a cross-functional dashboard to provide exec-ready visibility of acquisition KPIs
Hosted an internal session on best practices for storytelling with data
Proven leadership of a high-performing analytics function in a product-led business.
Deep knowledge of modern analytics practices, including experimentation, AI/ML, and automation
Strong stakeholder influence and exceptional storytelling with data.
Fluency in tools like SQL, Python, BI platforms, and cloud-based analytics.
Strong grasp of business strategy, and how data can accelerate growth and operational excellence
Experience in fast-paced sectors like tech, e-commerce, or fintech (insurance/financial services is a bonus!).
If you're ready to lead with impact and bring data to the heart of decision-making, we’d love to hear from you.
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