Assistant Manager - Partnership

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If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Private Banking and Insurance.

Job Introduction

The role will be responsible for driving branch-level marketing and networking initiatives, ensuring consistent brand presence and effective local engagement across HSBC branches. The candidate will act as a central marketing SPOC for branches, manage agencies and vendors, oversee collateral deployment, and support execution of key marketing projects aligned with HSBC’s brand and business objectives.

This role requires strong coordination skills, on-ground understanding, stakeholder management, and disciplined execution.

Principal Responsibilities: -

1. Branch Marketing & Networking

• Own and execute branch-level marketing initiatives across formats such as:
• Local networking events
• Customer engagement activities
• Community and partner-led activations
• Work closely with branch teams, cluster heads, and regional stakeholders to understand local requirements and translate them into marketing solutions.
• Ensure marketing initiatives are aligned with HSBC brand guidelines, compliance norms, and business priorities.
• Support branches with customized marketing plans where required.

2. Agency & Vendor Management

• Manage end-to-end coordination with the agencies.
• Own vendor onboarding, briefing, timelines, cost management, and quality control.
• Track deliverables to ensure on-time, on-budget, and compliant execution.
• Evaluate vendor performance and support cost efficiencies without compromising brand quality.

3. Collateral Management (Pan-Branch)

• Oversee the deployment of marketing collaterals across branches including:
• In-branch branding
• Campaign-specific assets
• Look & Feel of the branches
• Ensure brand consistency and hygiene across all branch touchpoints.

Maintain inventory visibility and reprint planning where required

Education Qualifications / Certifications and Requirements :

• Bachelor’s degree in relevant discipline (Marketing, Mass Media, Business, Economics, or similar).
• Preference for graduates from top-tier institutions with strong academic performance.
• Professional certifications (Brand Management, Events, Digital Marketing, etc.) are a plus

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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Issued by The Hongkong and Shanghai Banking Corporation Limited, India