Sr. Manager, Media Planning

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

The Sr. Manager is responsible for leading a team in the strategic development of media plans and execution of operational workflows and policies. That includes overseeing pre-sale responsibilities of the team, guiding them in understanding the client objective and optimizing yield principles to deliver a strong solution that supports revenue goals. Approach all challenges through an analytical lens and possess the ability to lead in an environment of change. Accountable for ensuring that budgets and work performance standards are consistently met, while keeping the team aligned with the organization’s overarching objectives. Effectively communicates operational plans to direct reports. Contributes to functional strategy development. The role will partner across the organization, working with many different teams to put in place strategies, initiatives, and workflows that will evolve inventory utilization and simplify the customer experience. The role will require urgency and action in a fast-paced environment, while having the steady professional presence necessary at Comcast Advertising. Above all else, the candidate will need to be a strong team player who can work through complexity to get the job done.

Job Description

Core Responsibilities:

• Lead and develop a high-performing Media Planning team through coaching, mentorship, and strategic oversight, fostering individual growth and collective excellence.    
• Develop and champion a clear Media Planning vision that achieves evolving organizational priorities, revenue and business objectives, and consistent, aligned execution across the team.  
• Guide the team in the strategic development of media plans by deepening understanding of client objectives, product capabilities, pricing and inventory landscape, and revenue goals in close partnership with Sales and internal stakeholders.  
• Serve as a subject matter expert and strategic consultant, driving packaging and product innovation, workflow optimization, and scalable operational efficiencies.  
• Collaborate closely with Planning, Yield, Product, Operations, and Sales leaders to develop best practices, address revenue and operational barriers, and ensure cohesive, efficient campaign execution.  
• Lead cross team and enterprise initiatives, including new product rollouts, system enhancements, inventory and policy changes, and complex pricing and planning analyses.  
• Model and promote analytical rigor, leveraging data and insights to inform planning decisions, performance standards, and continuous improvement. 
• Establish, evaluate, and communicate team goals and performance standards to ensure operational excellence, policy compliance, and alignment with broader organizational strategy.  
• Represent Media Planning in senior level partner conversations, independently presenting strategy, insights, and updates while modeling resilience, adaptability, and sound judgment. 
• Provide support and solutions in operational areas as needed. 
• Develop and effectively communicate team goals and priorities. 
• Consistent exercise of independent judgment and discretion. 
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. 
• Other duties and responsibilities as assigned.
   

Desired Qualifications:

• 7-10 years of experience in advertising with a focus on video advertising or ad tech – publisher or distributor experience strongly preferred   
• Understanding of the linear TV and streaming advertising ecosystem, including addressable preferred.   
• Ability to prioritize and focus on the projects that will have the biggest revenue impact.   
• Excellent verbal and written communication skills, with ability to lead trainings/presentations.   
• Excellent analytical skills with the ability to interpret data and make informed decisions.   
• Exceptional relationship management skills.   
• Ability to multitask, work independently, and thrive in a fast-paced environment.  
• Ability to simplify complex ideas for general understanding.   
• A passion for advertising and media – and where it is going next.   
• Education Level - Bachelor's Degree  

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Group Problem Solving; Adaptability; People Leadership; Strategic Thinking; Communication; Detail-Oriented; Business Results

Salary:

Pay Range: This job can be performed in Maryland, and New Jersey with a Pay Range of $83,643.19 - $160,316.11

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years