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hackajob is partnering with BT Group to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.
Closing Date: Sunday 12th April 2026
Location: London
Flexible Working
The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week.
About BT Consumer
We run the biggest and best fixed broadband and mobile network services in the UK with an ambition to be the country’s most trusted connector of people. We bring together the BT, EE and Plusnet brands to serve more than 25 million subscribers and connect for good.
Because we own the best networks for mobile and broadband, the biggest and most exciting tech brands in the world partner with us so we can bring our customers new products and services beyond the connectivity we’ve always been famous for. That includes gaming, TV, entertainment and home and cyber security.
We handle 100% of calls and customer enquiries from our UK-based contact centres. And we have more than 400 stores on high streets across the country, including our EE Studio and Experience stores that invite people to try new technology for themselves and see how it can make their lives better.
Our networks and services keep you connected and entertained. Our mobile products run over the UK’s best network, with EE’s 4G and 5G speeds covering more than 90% of the UK. EE’s 5G connectivity is available to more than 80% of the UK population.
Our ultra-reliable broadband is available at more than 99% of UK premises. With guaranteed speeds to keep you streaming, gaming, watching TV and connecting to the things that matter most. Our full fibre broadband is designed to meet our customers’ online demands using the UK’s most reliable broadband technology.
And we continue to roll out the next generation of broadband and mobile services, with Wi-Fi 7 and 5G standalone. Wi-Fi 7 gives customers higher speeds and greater capacity in the home, while our 5G standalone mobile network is designed to handle the game-changing services of the future and a growing range of AI-powered devices, from smartphones to laptops, tablets and more.
This role is the strategic force behind how our brands, BT, EE & Plusnet, connect with prospects & customers. You will lead the strategy for brand communication, ensuring we continue deliver impactful campaigns, and build trusted relationships with diverse households across the UK. You will own and lead the customer engagement strategy, translating segmentation and brand insights into actionable plans that shape how we engage our bases.
Working in partnership with Commercial Marketing, and Product Marketing, to develop briefs and deliver inspiring briefings, you’ll empower teams to create impactful work. Your ability to triage proposition positioning and messaging guides ensures clarity and alignment across the organisation.
Ultimately, your leadership drives campaign performance and strengthens the connection between our brand and customers—helping us stand out in a competitive market and deliver experiences that truly matter.
Set and lead the brand communication strategy, defining how BT, EE and Plusnet show up in market and shaping the overall brand positioning and narrative across all channels.
Own the customer engagement strategy, translating segmentation and brand insights into targeted, resonant communication plans that deepen emotional connection with diverse audiences.
Develop and oversee strategic briefs, partnering across Brand, Commercial Marketing and external agencies to deliver inspiring, insight‑led briefing that fuels creative excellence.
Guide messaging and proposition positioning, simplifying complex frameworks into clear, actionable guidance that ensures consistent and aligned communications across the organisation.
Drive campaign effectiveness, reviewing performance data, extracting insight and sharing learnings to continually elevate creative output and ensure communications deliver measurable impact.
Lead and develop a team of four strategists, providing direction, coaching and capability‑building, while fostering a culture of creativity, fresh thinking and collaborative working.
Strategic brand and communications expertise, with the ability to define brand positioning, interpret segmentation, and translate consumer insight into compelling communication strategies.
Creative and imaginative thinking, similar to an agency‑side strategist or planner, with strong capability in shaping ideas, storytelling, and influencing how brands show up across channels.
Strong stakeholder management, able to confidently engage senior leaders, secure alignment, guide creative partners, and work effectively with best in class creative and media agencies.
Analytical mindset, using campaign performance data and insight to refine strategies, optimise communication effectiveness, and raise the standard of creative output.
Leadership capability, experienced in coaching and developing a team of strategists, creating a collaborative, high‑performing environment that balances creativity with accountability.
Ability to simplify and communicate complex ideas, turning segmentation, messaging frameworks and proposition guidance into clear, actionable direction for wider teams.
We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’
We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.
hackajob is partnering with BT Group to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.