Content Designer

*Hybrid working - 3 days a week in our Newcastle office

At Sage, content designers play a critical role in making our software easy to use for millions of 
small and medium-sized business owners around the world. We are passionate about creating
clear, compelling content that provides customers with the information they need, when they 
need it, and in a format they expect.
Our content designers are part of multidisciplinary Agile product teams, working closely with 
UX designers, translators, product managers, business analysts/solution designers, 
engineering and quality assurance, as well as other teams, such as customer support and 
learning services.

We are looking for a Content Designer to create and manage content for one of our AI-powered 
software solutions in the Small Business segment that is used across Europe. 

In this role, you will:

• Design and refine the content in our software: This includes creating in-app 
microcopy such as text on buttons, in menus, helpful tips, and messages that guide 
users. Your focus will be making it clear, accurate, and easy to understand for everyone
following accessibility standards.
• Write and review digital content: This involves writing customer-facing digital product 
guides to help customers use the product, messages to guide the user through the
product, and What’s New Guides, where needed. 
• Prepare content for a global audience: Write with an understanding of localisation
and translation. Coordinate the translation of content into European languages for 
countries where the product is available. This involves collaborating with translators.
• Help shape the user journey: Understand how users (from first-time users to experts) 
learn what information they need at each step to complete their tasks successfully.
• Work with the design team: Collaborate with UX designers to create journey maps, 
wireframes, prototypes and design user interfaces for releases.
• Learn from our users: Work with and support user researchers, analysing and iterating
content based on data and usability findings.
• Help lead the design and implementation of strategies: Work with stakeholders
including the UX Team Lead, Content Design Team Lead and Translation Team Lead to
evaluate current strategies and content processes to ensure business requirements are
being met. Propose and implement improvements as needed. 
• Build relationships with stakeholders to understand business requirements and to 
share content design strategies and designs. 
• Participate in quality assurance procedures to ensure content is accurate and 
effective before products or features are released.
• Use and contribute to content guidelines: Use our writing style guides, design 
standards, and content tools to ensure consistency across products at Sage and 
contribute to our Content Community of Practice.

Opportunities we offer

We're committed to helping you learn and grow in your career:

• Real-world impact: Your work will directly help small business owners use our 
products more effectively.
• Collaborative environment: You'll be part of friendly, cross-functional teams with 
experts from different areas, ready to share their knowledge.
• Learning and development: We provide dedicated time and resources for you to learn 
new skills, explore content design concepts, and attend relevant events.
• Supportive team: You'll receive support and guidance from your product team as well 
as content designers in the wider Experience Design team. 
• Make a difference: Participate in company-wide initiatives, including volunteer days, to 
contribute to our communities.

For this role, you’ll possess a combination of technical writing and UX writing skills. 

You will:

• Use evidence and research from customers and subject matter experts to deliver
accurate, accessible content across the end-to-end user journey that meets user needs 
and business objectives. This will include in-app content in the software, as well as 
digital help and product guidance, messages to guide the user, and support for What’s 
New guides, as needed.
• Work with multidisciplinary teams to understand, deliver, test and review features and 
products, sometimes to simultaneous deadlines. 
• Collaborate with UX designers to create journey maps, user flows and prototypes.
• Design content with an understanding of localisation and translation and collaborate 
with translators and use translation tools to translate content into the different 
languages needed for the product. 
• Contribute to the development of content strategy, templates, processes and content 
patterns, working with stakeholders to ensure business needs are met. 
• Learn, use, and contribute to resources such as the Sage Style Guide, Design System, 
and Content Design Community of Practice templates as you work.

Skills and experience

Essential 

We're looking for someone who has:

• A strong understanding of user-centered design.
• Experience in writing, editing and publishing digital content. This can include UX writing
for content within the products and help guides for customers using the products.
• A passion for creating great customer experiences, and helping users to complete their 
tasks quickly and confidently. 
• Curiosity in, and an awareness of, AI and how it can help us improve customer
experience and workflows.
• Experience of using evidence, data and research to make content decisions across the 
end-to-end user journey, for example user research and analytics.
• Experience of using style guides and tone-of voice guides to deliver content. 
• Awareness of accessibility guidelines and is passionate about creating content that 
works for everyone. 

The successful candidate will be: 

• Self-motivated with strong time management skills. Ability to work on multiple projects 
in tandem and independently handle change and unknowns. 
• An excellent communicator with strong presentation and interpersonal skills and who 
enjoys working as part of a team. 
• Analytical with strong problem-solving skills, for example, the ability to find legislative
information when needed to design accurate content. 
• Proactive about learning and development.

Desirable 

It would be helpful, but is not essential, to have the following experience and skills: 

• Fluent in a European language, preferably Spanish.
• An understanding of localisation and translation, and experience of collaborating with 
translators to translate content into different languages. Experience with the tool, 
Phrase, is also desirable.
• Experience of using accessibility guidelines to create content.
• Experience of creating, leading the implementation, and evaluating content strategies. 
• Knowledge of Agile methodologies, including tools such as Jira and Confluence. 
• Experience with design tools such as Miro and Figma.
• Experience in using design systems and patterns.

If you’re passionate about user-centred design, and want to make an impact on a global scale, 
we want to hear from you!