Director, Experiential Marketing Operations

Description

The Experiential Marketing team exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this team plays a critical role in championing experiential marketing efforts for Verisk. 

The Director, Experiential Marketing Operations is a strategic leader responsible for building and overseeing the operational foundation of Verisk’s experiential marketing function. This role ensures flawless execution, scalability, and efficiency across global events and experiences by driving governance, process excellence, and technology adoption.

You will lead a high-performing team that manages project workflows, vendor relationships, budgets, and event technology platforms (e.g., Workfront, Cvent, Exhibit Force). Acting as a key liaison between marketing leadership, business units, and shared services, you will ensure alignment, accountability, and continuous improvement across all experiential operations. 

The ideal candidate demonstrates strong leadership, collaboration, and adaptability in an evolving marketing landscape.  The position is hybrid and is based in Jersey City, NJ.

Responsibilities

Key Responsibilities

Operational Leadership

• Lead a high-performing operations team responsible for event logistics, project management, and financial governance.
• Mentor and develop team members, fostering a culture of accountability, collaboration, and continuous improvement.
• Oversee administration and optimization of event and project management platforms (Workfront, Cvent, Exhibit Force).

• Establish governance for RFPs, contracts, and compliance processes in partnership with Legal, Procurement, and Finance.

Strategic Planning & Cross-Functional Alignment

• Drive development and maintenance of an annual experiential marketing calendar aligned with business priorities.
• Facilitate cross-functional planning sessions with integrated marketing, shared services, and business unit stakeholders.

• Serve as a trusted advisor to senior leadership on operational strategy, risk mitigation, and resource planning.

Financial & Resource Management

• Lead budget planning, tracking, and reconciliation for experiential marketing programs.
• Manage vendor relationships and negotiate contracts for event services, technology, and logistics.

• Monitor ROI and operational KPIs to inform strategic decisions.

Technology & Data 

• Champion the use of technology platforms for project management, event registration, and analytics.
• Develop dashboards and reporting tools to track performance, resource utilization, and business impact.
• Leverage data-driven insights to optimize processes and improve event outcomes.

Process Excellence & Governance

• Define and enforce best practices for experiential marketing operations, including budgeting, vendor management, and risk mitigation.
• Develop standardized templates, SOPs, and workflows for intake, timelines, and reporting.

• Drive continuous improvement initiatives to enhance efficiency and stakeholder satisfaction.

• Internal Communications & Reporting

• Provide regular updates to senior leadership on project status, risks, and opportunities for improvement.
• Deliver enterprise-wide global events calendar and reporting on experiential marketing KPIs.

Qualifications

Qualifications 

• Bachelor’s degree required in events, marketing, communications, business, or related field, or demonstrated equivalent in work experience.

Experience

• 10+ years in experiential marketing operations, project management, or event logistics for global organizations 
• Proven success leading operational teams and managing complex, cross-functional projects.

Skills

• Expertise in project management tools (e.g., Workfront, Asana, Smartsheet) and event platforms event platforms (Cvent)
• Strong financial acumen and vendor negotiation skills.
• Exceptional leadership, communication, and stakeholder management skills.
• Data-driven mindset with experience in analytics and ROI reporting.
• Strong organizational and time management skills with keen attention to detail.

Attributes

• Skilled at leading centralized and decentralized teams, developing talent and mentoring direct reports.
• Strategic thinker with a passion for operational excellence.
• High EQ, collaborative, and adaptable in a fast-paced environment.
• Curious, adaptable, and always looking for ways to improve.
• Innovative, resourceful, and committed to continuous improvement.

• Ability to travel (up to 20%), and work overtime and irregular hours as needed to support business needs.

Personal Attributes

• Innovative and creative thinker: pioneer who embraces bold ideas
• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed and motivated; demonstrates endurance

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