Motorcycle Sales Manager - Harley-Davidson

2211 Frederick Boulevard, Portsmouth, VA 23704

Wage Range: $120,000 - $150,000 per Year

Proven Experience as a Sales Manager in Automotive, Powersports, or Similar Retail Required

Ironclad Harleyâ€'Davidson is one of the fastestâ€'growing Harley dealerships on the East Coast — the combined strength of Hampton Roads H-D, Southside H-D, and the former Bayside H-D. With massive inventory, huge customer traffic, and a powerhouse team of true motorcycle enthusiasts, we’re looking for an experienced, highâ€'energy Sales Manager to lead our sales department and drive performance to the next level.
You’ll lead a team of passionate riders and sales professionals who live the Harley lifestyle. With unmatched selection, a massive online presence, and constant foot traffic, you’ll have the tools, support, and momentum to build a topâ€'performing department. This is a dealership built on passion, community, and growth — and your leadership will help shape its future.

If you’re a strong closer, a natural motivator, and someone who thrives in a highâ€'volume, highâ€'opportunity environment, this is the leadership role built for you. Apply today and take the next step in your Harleyâ€'Davidson career.

Our dealerships are where we hang our helmets, spend time, and share our experiences and knowledge with others who have a love for Harley-Davidson motorcycles. Don't spend another day dreading a job you hate. Apply online today and start investing in a career you love.

This is your chance to join one of the fastest-growing, highest-volume Harley-Davidson dealership groups in the world!

Great Money & More Fun!

We're smashing records in all departments! We are looking to add to our already talented team so that we can continue to provide a premium customer experience that creates customers for life! CHANGE YOUR PRODUCT, CHANGE YOUR LIFE!

We offer:

• Wage Range: $120,000 - $150,000 per year
• Competitive Vacation Time
• Comprehensive Paid Training
• 401(k) with Company Match
• Medical, Dental, and Vision Insurance
• Flexible Spending Account
• Voluntary Term Life, Short, and Long-Term Disability
• Accident, Critical Illness, and Cancer Insurance
• Legal Shield and Identity Theft Shield
• Employee Discounts

What You’ll Do:

• Lead, coach, and motivate the sales team to achieve monthly and annual goals 
• Manage the full sales process, ensuring a premium Harleyâ€'Davidson customer experience 
• Drive lead followâ€'up, appointment setting, and showroom traffic conversion 
• Work closely with BDC, Finance, Parts, and Service to maximize profitability 
• Monitor KPIs, track performance, and implement improvement strategies 
• Recruit, train, and develop sales staff to maintain a highâ€'performing team 
• Oversee showroom presentation, merchandising, and customer engagement standards 
• Support dealership events, rides, and community outreach to grow brand presence 

What We’re Looking For:

• Proven experience as a Sales Manager in automotive, RV, Marine, powersports, or similar retail 
• Strong leadership skills with the ability to inspire and hold teams accountable 
• Excellent communication, negotiation, and Customer-Service abilities 
• High energy, positive attitude, and a passion for helping customers ride 
• Strong understanding of CRM processes, lead management, and sales metrics 
• Ability to thrive in a fastâ€'paced, highâ€'volume dealership environment 
• Motorcycle experience or Harleyâ€'Davidson enthusiasm is a major plus 
• Please upload your resume. Completing the online assessment will grant you priority consideration!
• Must be authorized to work in the U.S. without sponsorship and be a current resident.
• Pre-employment background checks are required, including MVR, and drug screening.

Why Work for Ironclad Harleyâ€'Davidson?

Ironclad Harleyâ€'Davidson is more than a dealership — it’s the combined legacy of three powerhouse Harley stores, now united into one highâ€'energy, highâ€'volume destination. That means more inventory, more leads, more customers, and more opportunity for a strong Sales Manager to shine.

We are an Equal Opportunity Employer.
All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, gender orientation or other protected status.