Manager-Data Analytics

Manager-Data Analytics 

Purpose of the Role:

This role will report to the Director of Marketing Optimization Capabilities Analytics (MOCA) team within Enterprise Digital Experimentation & Analytics (EDEA) and will be based in NYC. The candidate will be responsible for developing advanced analytical solutions to media measurement problems, and address needs around implementation and use by partner finance and data teams and for delivery of highly impactful analytics to optimize the performance of Media marketing channels through the application of insights from MOCA models

Responsibilities:

• Working with Data Science to define different model structures and approaches to measuring media impact

• Profitability and media optimization analysis, scenario planning

• Develop channel investment recommendations

• Present results of complex analytical problems to business partners

Minimum Qualifications:

• Advanced degree in a quantitative field (e.g. Finance, Engineering, Mathematics, Computer Science)

• Strong programming skills are preferred. Some experience with Big Data programming languages (Hive, Spark), Python, SQL.

• Experience in large data processing and handling, understanding in data science is a plus.

• Ability to work in a dynamic, cross-functional environment, with strong attention to detail.

• Excellent communication skills with the ability to engage, influence, and encourage partners to drive collaboration and alignment.

• At least 2 years of people leadership experience

Preferred Qualifications:

• Strong analytical/conceptual thinking competence to solve unstructured and complex business problems and articulate key findings to senior leaders/partners in a succinct and concise manner.

• Basic knowledge of statistical techniques for experimentation & hypothesis testing, regression, t-test, chi-square test.

• Understanding of Media Mix Models and experience with modeling