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hackajob is partnering with Arbor Education to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.
Product Marketing Lead (FTC)
At Arbor, we’re on a mission to transform the way schools work for the better.
We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.
Our MIS and school management tools are already making a difference in over 7,000 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn.
We are looking for an experienced Product Marketing Lead to join our marketing team and take ownership of our product marketing strategy at Arbor across our full suite of products
Responsibilities for the role are to manage a team of Product Marketers and lead strategy for product differentiation, new feature release, sales enablement, product adoption, and pricing implementation.
Planning and Strategy
Take ownership of the Product Marketing strategy across go-to-market, differentiation, enablement, pricing, and adoption
Collaborate with Heads of Product, Sales, and Customer Success, and with your peers in the Marketing leadership team, to enable these teams to hit commercial and customer goals
Deep understanding of the market, customer, and product suite, establishing yourself as an authority on these topics within the business
Generate insights and research that inform your planning and messaging
Develop a strategy that covers:
How we position ourselves in the market
How we tell our story in ways that are inspiring to customers
How we translate our product capabilities and product updates into messaging that is used throughout the company, clearly demonstrating customer value
How we execute product launches that are compelling and easy to understand for our customers
Delivery and Results
Go to Market Planning and Pricing
Own go-to-market and roadmap planning alongside our Product Team Leadership
Partner with Product, Sales and Customer on major product releases and changes in company go-to-market
Own pricing implementation across the business, helping us to bring new and updated pricing to market
Product Adoption
Business partner with Customer Success and Product - delivering on a programme which drives customer value from our products
Storytelling and Sales Enablement
Craft compelling, differentiated product-level positioning and key messages for Arbor’s products and new feature releases
Understand our competitors and how to message Arbor to win against each of them
Partner with Sales Leadership to understand how Product Marketing can support them with sales enablement and product training
Own our library of sales enablement collateral which helps us improve our win rate
Develop insight-driven customer personas and win themes for key roles in schools, MATs and LAs
Own messaging and positioning that describes the value of Arbor for each customer segment
Team Leadership
As a member of the Marketing SLT, ensure the team is working cohesively and is on track
Directly manage our Product Marketing Manager, ensuring they are equipped to meet their goals and to develop in their career
Manage the budget for Product Marketing activity, reporting on ROI and ensuring value vs quality remains balanced
Feedback on your team’s work, helping them to achieve the best possible results
Report weekly and monthly on results, identifying success and areas to improve
Ensure best practice use of our tooling - e.g. Hubspot, Asana
Be a brand custodian for Arbor
Experience in B2B product marketing
Expert storyteller - you’re a natural at crafting compelling messaging and making copy shine
Strong commercial mindset, with a proven ability to identify and capitalise on market opportunities to drive revenue growth and profitability.
Experience working on multiple products within an organisation
Minimum of 2 years experience as a line manager - you love coaching and developing people
You thrive at the intersection of creating strategy and process, and helping cross-functional teams to execute
A passion and aptitude for data analysis, advocating for customers and critical thinking
Confidence to present and explain ideas to colleagues - must be resilient
Strong aesthetic skills, with a keen eye for maximising the impact of collateral to build brand equity
A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritisation and organisational skills
Experience working with digital product and B2B sales teams to bring products to market
Experience with customer research and surveys
The ability to keep calm under pressure and able to juggle multiple projects with tight deadlines and shifting business demands
Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways
A bias for action where no task is too big or too small
Nice to have:
Experience pricing products
Experience in or with schools, EdTech
The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:
A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
Life Assurance paid out at 3x annual salary
Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
Private Dental Insurance with Bupa
Salary sacrifice Pension provided by Scottish Widows
Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
Access to services such as Calm and Bippit (financial wellbeing coaching)
All of our roles champion flexible working and we are happy to discuss what this means to you
Social committees that plan team, office and company wide events to bring people together and celebrate success
Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
Volunteer with a charity of your choice for a day each year
Phone screen
1st stage interview which includes a short writing task
2nd stage with presentation
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com.
Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.
Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.
Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: careers@arbor-education.com
Please note: We are unable to provide visa sponsorship at this time.
hackajob is partnering with Arbor Education to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.