Senior Integrated Marketing Strategist

Description

We are seeking an experienced Integrated Marketing Senior Strategist to lead the design, delivery, and optimisation of high-impact demand generation campaigns for the Verisk Maplecroft Business Unit. Experience in delivering B2B content marketing campaigns and using LinkedIn to generate engagement with B2B audiences is key.

Our risk intelligence helps global organisations (non-insurance) understand and act on complex issues including climate risk, political instability, ESG, and human rights. This creates a fast-paced, intellectually demanding environment where marketing must do more than generate awareness; it must translate technical insight into compelling, audience-first narratives that drive engagement, pipeline and new business growth.

This is a true all-rounder role for a senior marketer who can own integrated campaigns end to end: from shaping the campaign strategy and messaging, through content creation and channel execution, to performance analysis and optimisation. You will work closely with Growth, Product, Sales and regional stakeholders to ensure thought leadership stories are clearly articulated for defined personas (within corporate and financial segments) and activated across the right channel mix. You will work as part of the Verisk international marketing team and report to the Senior Director of Marketing for Verisk Maplecroft.

Responsibilities

Audience, content & messaging

• Partner with PR, Research and Consulting leads to develop an always-on content marketing strategy that supports business goals
• Apply customer, market and competitive insight to refine personas, messaging and channel strategy
• Develop campaign narratives and messaging tailored to distinct personas, sectors and stages of the funnel
• Translate complex, technical thought leadership and risk intelligence into clear, compelling, audience-specific content
• Working with internal analysts and subject-matter experts, coordinate, edit and refine high-quality content including:
  • Thought leadership assets (reports, blogs, articles) for demand generation
  • Campaign landing pages and emails
  • Sales enablement and campaign copy
  • Content creation for social and digital channels
• Ensure consistency of tone, positioning and brand voice across all outputs

Integrated campaign strategy & delivery

• Lead the planning and execution of integrated, multi-channel B2B content marketing campaigns aligned to commercial priorities
• Translate business objectives and market insight into clear campaign strategies, messaging frameworks and activation plans
• Own campaign calendars, channel mix decisions, budgets and post-campaign evaluation
• Partner closely with Marketing and Sales to ensure campaigns support the full buyer journey and pipeline goals

Digital & channel execution

• Activate campaigns across a mix of channels including email, paid and organic LinkedIn, display and web
• Work hands-on with marketing automation and CRM platforms to deliver targeted, timely campaigns
• Utilise martech tools to optimise content for SEO and AI-driven search (GEO)
• Support ABM-led initiatives by tailoring content and messaging for priority accounts and segments where necessary

Insight & performance

• Define and track campaign KPIs across engagement, lead generation, pipeline contribution and ROI
• Analyse performance data and apply a test-and-learn mindset to continuously improve results
• Share insights and recommendations with stakeholders to inform future campaign planning

Collaboration & stakeholder management

• Confidently manage multiple stakeholders and projects simultaneously while maintaining high execution standards
• Contribute proactively to broader marketing strategy and own GTM planning

Qualifications

Experience & background

• 7+ years’ experience in B2B marketing, with a strong focus on content marketing and integrated demand generation campaigns
• Proven ability to lead campaigns from strategy through execution in complex, data- or insight-led businesses
• Demonstrated experience translating technical or specialist subject matter into accessible, compelling content
• Experience working closely with Product and Sales teams to support new business development pipeline creation
• Background in SaaS, data, technology, risk, financial services or similarly complex B2B environments preferred

Content & communication strength

• Exceptional writing and editing skills, with a clear ability to craft persuasive, commercially focused messaging
• Strong storytelling instincts with an eye for structure, clarity and audience relevance
• Confidence adapting tone and format across different personas, channels and regions
• Comfortable using AI tools to support research, ideation and drafting, while maintaining high editorial standards (preferred)

Channel & technical skills

• Hands-on experience across core digital channels: email, social, paid media and web
• Working knowledge of marketing automation platforms (e.g. Marketo, Pardot, HighSpot) and CRM systems (ideally Salesforce) preferred
• Understanding of SEO and GEO fundamentals and content optimisation
• Familiarity with ABM principles and platforms (e.g. 6sense, Demandbase) is an advantage
• Comfortable using analytics tools to evaluate performance and inform decisions

Ways of working & attributes

• Strategic thinker who is equally comfortable rolling up their sleeves to execute
• Highly organised, able to manage multiple priorities in a fast-moving environment
• Commercially minded and results-driven, with a clear understanding of how marketing drives growth
• Curious, proactive and willing to test new approaches and formats
• Collaborative, low-ego team player who builds strong relationships across functions
• Growth mindset: continuously learning and evolving digital and marketing capabilities

Qualifications

• Bachelor’s degree in Marketing, Communications or a related discipline
• Experience working in a hybrid (three days per week in office), global marketing environment

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