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hackajob is partnering with Sporty Group to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.
About the role
As we strengthen our presence in Cameroon, we are looking for a highly driven Performance Marketing Manager to lead user acquisition initiatives in the country. This role is responsible for defining and scaling data-driven digital marketing strategies, while leveraging strong local market knowledge to support sustainable growth.
You will work cross-functionally with product, analytics, and creative teams to scale growth efficiently in a fast-paced, competitive environment.
What you'll be doing
Own and drive the performance marketing strategy for Cameroon across web and app, with accountability for growth, budget management, and ROI
Collaborate with the User Acquisition team on multi-channel execution across Google Ads, Meta Ads, mobile DSPs, and other relevant marketing channels
Identify, analyze, and prioritize growth opportunities by assessing market dynamics, user behavior, and funnel performance
Define and execute a structured testing and learning roadmap to improve core KPIs (CPA, LTV, conversion rate), with a strong focus on efficiency
Develop and scale affiliate, programmatic, and local partnership channels, evaluating incremental value and long-term contribution to market growth
Lead performance analysis using analytics and attribution tools, translating data into clear insights and recommendations
Work closely with product, analytics, and creative teams to deliver localized, high-impact campaigns and influence roadmap decisions
Monitor competitors, regulatory developments, and industry trends to uncover new growth levers
Build and maintain strong relationships with key platforms, publishers, and local partners to secure strategic and operational advantages
Provide leadership within areas of responsibility, fostering ownership, collaboration, and a results-oriented, data-driven culture
What you'll bring
3+ years of experience in performance marketing or user acquisition
Proven experience delivering results in the Cameroon market
Fluency in English and French
Strong hands-on experience with major performance marketing platforms
Advanced analytical skills with the ability to drive decisions from data
Solid understanding of digital marketing fundamentals across paid media and acquisition funnels
Strong awareness of Cameroonian digital consumer behavior, local platforms, and regulatory context
What's in it for you
Experience in online betting, igaming, or other highly regulated digital industries
Experience scaling both web and app acquisition campaigns
Background in fast-growing, performance-driven organizations
Tech Stack / Role Specific Tools
Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs
Display & Programmatic platforms
Google Analytics, AppsFlyer/Adjust/ Singular/Kochava
BI tools, Metabase/Tableau/Power BI
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
hackajob is partnering with Sporty Group to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.