Digital Marketing Campaign Professional Channel

Location: London, Manchester, Birmingham or Bristol

3 days in the office, 2 days remote

Why this job matters

The Digital Marketing Campaign Professional is responsible for setting out and delivering against the project plan for marketing, trading, service & mandatory campaigns which deliver significant revenue to the business as well as informing, inspiring & engaging our customers.

This role will deliver campaigns that form part of an integrated TTL campaign, driving acquisition of new customers and direct marketing campaigns across a range of channels, including email, mobile, direct mail and telemarketing to drive existing customer engagement and cross-sell / up-sell additional products and solutions based on what we believe is right for their business based on the data we hold about them.

Ensuring customers are at the heart of everything we do, through a full marketing campaign approach, from creative briefing & stakeholder engagement all the way through to post campaign reporting and insights.

What you’ll be doing

• Effective e2e campaign management and stakeholder management.
• Ownership of data targeting and personalisation briefs.
• Identify test and learn hypothesis within campaign activities, use learnings to influence future campaigns across the team.
• Contribute to overall creative brief for integrated TTL marketing campaigns.
• Own creative brief for smaller scale Digital only marketing campaigns.
• Obtaining targeting and creative approvals from all required stakeholders.
• Responsible for performance reporting for all activity delivered through Marketo / AC.
• Working closely with Digital Marketing Automation squad members to understand the data and technology to drive best in class outcomes and ensure alignment to achieve collective campaign targets.

The skills and experience you'll have under your belt

• Previous experience working in a direct marketing role with an understanding of direct-response marketing ideal. 
• Experience of end-to-end campaign management processes and ways of working, in a B2B environment.
• Good knowledge of data and how to use key data points to drive data-driven digital marketing campaigns and make solid recommendations to segments on how to achieve their targets through combining data, technology and creative.
• Good understanding of how Marketing Automation platforms work to understand what’s technically involved to build campaigns and journeys.
• Proficient in using data insights to drive actionable change i.e. campaign performance KPI’s, test & learn plans and AI tools.
• Good understanding of demand management processes, resource capacity management and end-to-end processes for building and deploying campaigns.
• Good understanding of the creative briefing and development process and customer profiles and buying behaviours to use data and marketing automation technology to create automated, hyper-personalised digital marketing campaigns and lead nurture journeys.
• Experienced in working cross-functionally in a collaborative manner, to achieve business targets and desired outcomes.
• Customer obsession – we start and end with the customer. Everything we do is based on customer and user demand.

Benefits

• Annual on target bonus 10% (based on both personal and company performance)
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
• 2 weeks carer’s leave
• From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• Life Assurance (4 x life cover pay)
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
• My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
• Discounted EE TV including TNT Sport and the NOW Entertainment membership.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• Volunteering days so you can give back to your local community.
• Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
• 24/7 private virtual GP appointments for UK colleagues

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.