Product Marketing Manager (Kidswear)

All the details

Join the Kidswear team at Marks & Spencer on a 12-month fixed-term contract covering maternity leave, and play a pivotal role in shaping the future of our Kids category.

As Product Marketing Manager (Category Marketing Manager – Kids), you’ll exist to drive Kids category and product priorities—bringing product pull, sharp customer insight and true category clarity to the heart of Fashion marketing at M&S. Acting as the dedicated marketing partner to the Kids Business Unit, you’ll be fully embedded in BU product and planning cycles, ensuring category strategies, product stories and customer propositions are shaped early, grounded in insight, and delivered with consistency from concept to customer.

You’ll champion the customer voice at every stage—helping to elevate Kids storytelling through clear, product-led excellence. From influencing product development and seasonal planning to defining hero lines and commercial priorities, you’ll ensure the right stories are told in the right way, at the right time.

Working closely with the Head of BU Marketing, Strategy & Planning, and Brand Marketing campaign leads, you’ll support the development and execution of the Kids category marketing strategy—feeding into the annual and seasonal marketing plan. In partnership with Brand Marketing, you’ll identify hero product lines for key campaigns, aligning commercial priorities with compelling creative to drive impact across channels.

This is a high-visibility, high-impact role for a commercially minded marketer who thrives on cross-functional collaboration, loves product, and knows how to turn insight into action. If you’re passionate about creating standout customer propositions and want to shape the future of Kids at M&S, we’d love to hear from you.

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

What’s in it for you

Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

• After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

What you’ll do

Your key accountabilities will include

• . Translate Kids product and range plans into clear, insight-led category stories, defining how categories show up across the year
• Represent the customer voice at the start of the product process
• Input into Kids planning for key seasonal and campaign moments (e.g. Value, Summer, Autumn, Events, Gifting, Christmas)
• Create clear Kids category propositions and briefs to hand over to Brand Marketing
• Partner with .COM, Digital Trading and Merchandising to:
  • align Kids category priorities
  • support seasonal planning workshops

Who you are

Your skills and experience will include

• Deep understanding of Kids or fashion categories, customer behaviour and fashion cycles
• Proven ability to translate product and insight into compelling category strategies and product concepts and stories
• Commercially minded with a strong understanding of trade and performance drivers
• Skilled in insight translation, storytelling and briefing
• Clear, confident communicator with strong written and verbal skills

Everyone’s welcome

We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

#LI-AC1 : #LI-Hybrid, #LI-Onsite