About the role
As we strengthen our presence in Kenya, we are looking for a highly driven Performance Marketing Manager to lead user acquisition efforts across both web and app platforms. This role owns the end-to-end performance marketing strategy for the Kenyan market, combining strong local market knowledge with data-driven execution across multiple paid channels.
You will work cross-functionally with product, analytics, and creative teams to scale growth efficiently in a fast-paced, competitive environment.
What you'll be doing
- Own and drive the performance marketing strategy for Kenya across web and app, with full accountability for growth, budget efficiency, and ROI
- Plan and oversee multi-channel UA campaigns across Google Ads, Meta, TikTok, mobile DSPs, affiliates, and other performance platforms
- Identify and evaluate growth opportunities through analysis of market dynamics, competitive landscape, user behavior, and channel performance
- Define and manage a structured testing roadmap focused on improving core KPIs (CPA, LTV, conversion rates)
- Lead deep performance analysis using analytics and attribution tools, translating insights into clear, actionable recommendations
- Develop and scale affiliate, programmatic, and local partnership channels, assessing incrementality and long-term impact
- Collaborate closely with product, analytics, and creative teams to deliver localized, high-impact campaigns
- Build and manage relationships with key platforms and partners to secure strategic and commercial advantages
- Act as a senior contributor within the performance marketing function, setting high standards and fostering a data-driven culture
What you'll bring
- 5+ years of experience in performance marketing or user acquisition
- Proven experience scaling digital campaigns in the Kenyan market
- Fluency in English and Swahili
- Strong expertise with major performance marketing platforms
- Advanced analytical mindset with the ability to turn data into decisions
- Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)
- Strong understanding of Kenyan digital consumer behavior and local market dynamics
Even better if
- Experience in online betting, igaming, or highly regulated digital industries
- Experience working with both web and app acquisition at scale
- Prior exposure to fast-growing, performance-driven environments
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
hackajob is partnering with Sporty Group to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.
