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hackajob is partnering with Virgin Media O2 X giffgaff to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.
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Role title: |
Customer Strategy Lead |
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Reports to (manager’s job title): |
Rob Green (Head of Customer Strategy) |
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Directorate / Division: |
Commercial Division |
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Department: |
Consumer Strategy and Insight |
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Location: |
UK, not-specific, will involve travel to Paddington |
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Level / Grade: |
PGCT |
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Role dimensions |
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Direct Reports: None |
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Indirect Reports: N/A |
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Budget/financial accountability: N/A |
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Role purpose |
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About the Team: The Consumer Strategy & Insight team is the strategic engine of VMO2’s commercial and customer strategy. We’re made up of four distinct but co-dependent areas: Insight, Commercial Strategy, Customer Strategy and Measurement. We’re responsible for formulating the short, medium & long term strategies, grounded in customer insight, for the commercial division to propel growth today & tomorrow, and ensure direction permeates through delivery across the organisation, holding business units to account against plans. Your Role: The customer strategy lead role is broad in scope. You will act as a bridge between customer insight, market trends & consumer behaviour and what different directorates of the business do in response. Whether it’s contributing to the strategic direction of the organisation or driving effectiveness of a key commercial moment, you’ll get the opportunity to apply your strategic skills to a broad base of challenges.
In this role, we’re looking for someone who can bring real expertise in behavioural science to the team, with an evidenced background of study or professional learning and using behavioural science and economics to identify the insights that will drive their creative problem solving.
The successful candidate will also demonstrate experience of marketing effectiveness and/or cohort management, as they will be working closely with colleagues across the business to ensure the successful execution of robust test and learn for strategic initiatives.
Fluency in data planning would be an advantage, as the successful candidate will work with colleagues in our Insight & Measurement teams and Data Democracy division, acting as an internal client to them, working collaboratively to brief on needs, problems to solve and the creation and enhancement of data models and products needed to solve them.
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Key responsibilities & accountabilities |
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Lead customer strategy projects, and be the key customer strategy stakeholder on broader strategy and executional projects across the business |
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Collaborate with cross functional teams (commercial & trading, data, product, propositions, digital etc.) to create customer-led strategies and plans that deliver our business KPIs |
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Bring ‘helicopter view’ thinking with a touch of magic and logic, substantiate with evidence, articulate with strategic frameworks and bring everyone with you using your high emotional intelligence and humble nature |
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Don’t rest on your laurels but evolve the thinking as business objectives, human, market and cultural behaviours change faster than ever |
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Optimise or revolutionise the strategy by continuously evaluating what has and hasn’t worked |
hackajob is partnering with Virgin Media O2 X giffgaff to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.