Director, AI Content Strategy

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

The Director of AI of Content Strategy will be a core member of the CB marketing team, responsible for ensuring CB content strategy is poised to deliver impact in a new, LLM-driven eco-system. This person will be more than a content strategist and creator - they will be a high-impact, highly visible orchestrator driving our business and brand forward. This person will need a proven ability to think cross-functionally in order to design and operationalize a data-driven, AI-native content strategy that impacts the full CB eco-system across stakeholders. They will have visibility and governance across key channels including, but not limited to, .com, thought leadership content, social, PR and earned media, sales enablement, executive content, and 3rd party content (partnerships, media programs, affiliate marketing, customer and technology partner content). We are looking for a strategic thinker, content expert, and team player who is AI-savvy with a proven ability to deliver content strategy and deliver best-in-class work in new, emerging areas. This person will need excellent executive presence and the ability to influence without direct reporting authority.

Job Description

Core Responsibilities

• Architect dynamic LLM Strategy that reflects areas where CB brand should be showing up within AI eco-system
• Work cross-functionally to define enterprise AI content strategy based on current strengths and opportunities
• Build category authority and visibility for key areas of focus within brand and business
• Design content approach that needs the needs of LLM (structured data, formats, schema, metadata, tagging, etc.)
• Build AI content governance policy in partnership with legal and content development teams
• Create frameworks for “answer engine optimization” and work with teams to populate content accordingly
• Partner with SEO team to align structured content with search + LLM visibility
• Ensure all content efforts (.com, social, thought leadership, etc.) support AI discoverability - consistently test and learn to determine best approach
• Work cross-functionally to mobilize content strategy, supporting teams who are leading content development and ensuring they are delivering content that will drive AEO/GEO
• Work with .com team on technical structure to ensure visibility and impact of content
• Partner with brand on narrative consistency
• Align with PR on earned signals & citation authority
• Partner with media team to deliver content opportunities with key citation sources
• Enable social teams with AI-enhanced distribution strategy
• Support content teams on AI workflows
• Develop prompt frameworks & content acceleration models
• Define LLM visibility KPIs focused on content (cross-segment)
• Track citation presence in AI summaries
• Monitor semantic authority and entity recognition
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Leadership; AI Adoption; Planning Ability

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

15 Years +