Senior Digital Analyst

Senior Digital Analyst

Location & working arrangement
We offer hybrid working, with occasional presence at one of our Holland & Barrett offices in
London or Nuneaton for team collaboration, key meetings and events (typically once per
quarter). #LI-Remote

Intro
We’re looking for a Senior Digital Analyst to help shape how we use data to improve our
digital experiences at Holland & Barrett.
You’ll work across key customer journeys, products and initiatives — turning data into
clear insights that drive better decisions. From understanding customer behaviour to
supporting experimentation, your work will help us create more meaningful, effective
experiences for every body.

What you’ll be doing
 Lead analytics across key digital journeys, products and initiatives
 Partner with Product, UX, Marketing and Digital Trading teams to shape data-led
decisions
 Analyse customer behaviour, conversion and engagement using advanced SQL
 Build dashboards that bring clarity to performance, trends and opportunities
 Support experimentation, including A/B test design and analysis
 Lead deep-dive investigations to uncover insights and drive improvements
 Ensure consistency and quality in metrics, definitions and reporting
 Collaborate with BI, Data Engineering and analytics teams to deliver end-to-end
solutions
 Mentor and support other analysts, helping grow team capability

What you’ll bring
 Strong experience in digital or product analytics, ideally within ecommerce or
customer-facing platforms
 Advanced SQL skills and confidence working with large, complex datasets
 Deep understanding of digital metrics, customer journeys and experimentation
 Ability to partner with senior stakeholders and translate business needs into insight
 Experience owning analysis from problem definition through to recommendation
 Clear and confident communication, making data accessible to different audiences

 A collaborative mindset, with experience working across cross-functional teams
 Experience supporting or mentoring others
 A degree in a quantitative field or equivalent experience

Benefits
 33 days holiday (including bank holidays), plus holiday purchase scheme
 Private medical insurance – single cover
 24/7 Virtual GP access and annual at-home health testing kit
 Employee Assistance Programme and Mental Health First Aiders
 Workplace pension with 5% employer contribution
 Life assurance (2x salary)
 Annual bonus (subject to company and individual performance) up to 10%
 £50 colleague product allowance (after 6 months’ service)
 25% colleague discount plus free delivery on online orders
 Access to cashback and retailer discounts
 Free Wellhub membership with access to gyms, studios and wellbeing apps
 Cycle to Work scheme

Call to action
If you're excited by using data to shape meaningful digital experiences — and want to make
a real impact at scale — we’d love to hear from you.
Apply today and help us build better journeys for every body.

About Holland & Barrett
For over 150 years, we’ve been trusted to support people on their wellness journeys. Today,
we’re one of Europe’s leading health and wellness retailers, combining expert advice, high-
quality products and digital innovation to help people live healthier, happier lives.
We’re on a mission to become the world’s most trusted wellness partner — supporting over
100 million people globally.

Inclusion & accessibility statement
We’re committed to creating a workplace where everyone feels they belong. We welcome
applications from people of all backgrounds, experiences and perspectives.
If you need any adjustments or support during the recruitment process, please let us know
— we’re here to help you show up as your best self.