Assistant Communications Manager - Beauty

Full-time, perm

12th May 2026

samantha.bramhall@boots.co.uk

The Beauty Assistant Communications Manager plays a pivotal role in the Boots External Communications team, developing and activating Consumer PR campaigns across beauty. It involves sharing Boots news and stories with relevant media and influencers and covers media relations, content creation, event management, creative writing and stakeholder management.

• Support the development and execution of communication plans and campaigns for beauty.
• Create and pitch news stories to media and influencers for positive coverage.
• Build and maintain relationships with key beauty contacts to secure high-quality media coverage.
• Develop engaging content and assets to support storytelling.
• Monitor media coverage and compile reports with insights for future activities.
• Respond to media enquiries in a timely and professional manner, supporting with the send out of product samples to media and influencers as needed
• Collaborate with internal teams including marketing, social media and internal communications to ensure consistent messaging and coordinated communications plans
• Keep up to date with industry trends, competitor activities and relevant news to inform our communications approach and news angles

• Previous experience in PR or communications, preferably within the beauty sector.
• Excellent written and verbal communication skills with strong attention to detail.
• Confidence in engaging with media, influencers, and stakeholders.
• Ability to manage multiple projects and meet deadlines.
• A degree or equivalent experience in PR, Communications, Journalism, Marketing, or a related discipline.

• Innovative thinking and a passion for storytelling and brand building.
• Experience in a fast-paced environment, remaining calm under pressure.

At Boots, we are committed to your growth and development. You will have the opportunity to learn something new every day and shape your career path within our supportive environment.

• Boots Retirement Savings Plan (up to 12% company contribution)
• Generous employee discounts for you and a family member
• Enhanced maternity/paternity/adoption leave pay
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive.

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. We are open to discussing part-time and job share options. If you require additional support during the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.

We hope to hear from you soon.Be brilliant with Boots.