Media Manager - 6 month Fixed Term Contract

London

3 days in the office, 2 days remote

About EE

We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.

That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn. 

We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding. 

We think we’ve got something special here. We want everyone to feel proud about working at EE – and feel excited about where we’re going and what we’re going to do. Want to join in? 

Why this job matters

EE is a top 5 UK advertiser and in this job you’ll help shape £130m+ of investment across the brand. Our current models show that media drives over 15% of total consumer sales and delivers our brand metric scores that drive the EE forward.

In this role you’ll play an important part in designing and delivering media campaigns to hit EE’s brand measures and sales targets. Working in the Media Team you’ll work at a fast pace in an environment with plenty of supportive challenge. We are always testing and learning on each product and constantly adapting what we do as a result to improve short term and long-term media efficiency and effectiveness.

We are a friendly bunch of people, approachable, open and easy to work with. We’re all passionate about media and love to ‘spod out’ as a team, talking about media data, channel strength, whether to believe our most recent Econometric model findings, the future digital platforms, and innovation in media etc. 

What you’ll be doing

• Lead the delivery of sales driving media campaigns for EE primarily across Mobile plus Tech & Gaming sectors. Campaigns run across all media channels, TV, Radio, OOH, Social & Google. Google shopping is a significant part of Tech & Gaming activity.
• Support the Senior Media Manager, across wider media strategy e.g. translating segmentation work into addressable audiences for key channels.
• Collaborate with Brand Planning and Campaign Managers to agree campaign KPIs and targets as part of the briefing process, ensure campaigns are designed to deliver against them.
• Manage the media agency teams throughout the campaign process from briefing, through execution to post campaign analysis.
• Work with the Media Agency and Media Audience Manager to implement an audience first approach to media plans with careful use of data and insight based on objective as well as performance seen to date.
• Nurture and manage solid relationships with internal stakeholders across the wider business and external partners, including creative agencies, as needed to secure stakeholder buy in to recommended media approaches.
• Work closely with the Senior Media Effectiveness lead on the data inputs and interpretation of the econometric modelling
• Drive innovation in media planning to improve our campaigns, testing new ideas, initiatives, platforms and data sources.
• Assess daily/weekly campaign performance and make mid flight optimization decisions using live data from multiple inputs and produce end of campaign PCA’s gathering smart insights and making sure that smart insights are applied to future campaigns.
• Implement your broad industry knowledge and understanding and expert independent perspective on the UK media landscape to drive forward EE’s media plans and also educate internal team where needed on the role of media.
• Manage media budgets across campaigns, raising and reconciling PO’s with marketing finance team.
• Use understanding of the telco market and competitors in planning to maintain EE’s market position.

The skills and experience you'll have under your belt

• Strong experience in activating media campaigns across multiple media channel including Broadcast TV and OOH/DOOH and Radio, Digital Audio, Meta and all other social platforms, programmatic, BVOD/SVOD and OLV. Experience with Google Shopping preferred.
• Proven experience of managing media agencies and owning the day to day relationships within the teams across media, creative and social agencies to execute media campaigns.
• Evidence of media budget accountability and management in excess of £20m per annum
• Able to use Econometrics and other advance statistical techniques to scope, design and interpret media performance data to improve business results.
• Proven ability to set appropriate media targets and measuring commercial and brand targets for campaigns.
• Deep understanding on the application of media data and media targeting solutions.
• Proven ability to forecast performance delivery of media in terms of traffic and sales.
• Proven ability track direct and indirect campaign effectiveness and to make in flight campaign optimization.
• A passion for everything media, with an active interest and understanding of broader advertising industry trends.
• Adept problem-solver and with a natural ability to prioritize tasks
• Excellent stakeholder management skills.
• Relevant industry experience (Telecoms/Mobile), or media agency experience preferable as is experience of working with industry research tools such TGI, BARB, Google Analytics 

Benefits

• Annual on target bonus 10% (based on both personal and company performance)
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
• 2 weeks carer’s leave
• From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• Life Assurance (4 x life cover pay)
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
• My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
• Discounted EE TV including TNT Sport and the NOW Entertainment membership.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• Volunteering days so you can give back to your local community.
• Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
• 24/7 private virtual GP appointments for UK colleagues

We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ 

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. 

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.