Loyalty and Partnerships Manager

Description

Heathrow Rewards is our dedicated customer loyalty programme. It’s free to join for passengers and airport employees, with members earning points on virtually everything at Heathrow from Official Heathrow Parking and pre-booked Heathrow Express tickets to shopping, dining, lounge bookings and more. 

This role will support the development and execution of the loyalty strategy and proposition at Heathrow. Own and develop Heathrow Rewards content and campaigns to be consumed within CRM and wider marketing channels. Manage the development and success of the Heathrow Rewards loyalty programme, improving overall Commercial revenue targets and passenger experience with effective partner and supplier management, member acquisition and initiating new loyalty partnerships. 

Responsibilities

• Partner with the Senior Product Manager to support loyalty programme strategy development and execution
• Maintain a calendar of campaigns and communications
• Manage creative briefing process for external agencies, providing input into creative assets and writing copy for internally produced campaigns
• Develop partnership initiatives to engage the existing base and acquire new members
• Manage and maintain reporting framework to measure and communicate campaign performance
• Understand and ensure GDPR compliance and best practice 

Qualifications

• Experience in working within or managing a Loyalty program including partnership management/acquisition.
• Experience within direct marketing, CRM, Loyalty or other similar fields (operational or consultative roles).
• Experience of writing briefs and managing day to day relationships with external agencies and technology partners.
• A good knowledge of the Data Protection Act, and other data collection and processing legislation and best practise
• Experience of CRM & Loyalty technology platforms

#LI-Hybrid