Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

Our Tech Stack

• Ruby on Rails
• React
• AWS
• Sidekiq
• MySQL
• Redis

What the Role Is

Babylist is looking for a Senior Software Engineer to join the Media and Marketing Engineering team.  This person will lead the most critical initiatives for Babylist’s site monetization and advertising initiatives on our path to becoming the specialty retailer in baby commerce. You’ll work with expert technical leads and software engineers to work on programs in advertising partnerships and customer life cycle. This person will collaborate closely with Product, Design, Data, and other stakeholders in the Media/Ads business to execute these key initiatives.

Who You Are

• A high-performing engineer with 6+ years of experience delivering end to end solutions that drive business growth
• You thrive in a quickly growing environment and are excited to lead business critical projects to unlock new capabilities
• You have experience testing, monitoring and running a production software system and are focused on continuing to grow your skills
• You are a talented programmer with React and Ruby on Rails experience and are excited about further developing your craft and quality of work
• You have a passion for identifying gaps in team processes or execution and love driving impactful improvements
• Past experience in e-commerce, consumer growth marketing, or adtech is a plus but not required

How You Will Make An Impact

• Provide thought leadership around process, tooling, systems, and software architecture. We benefit by more knowledge and learning how others solve problems. You will feel excited to bring in new ways of solving problems
• Improve and help maintain existing systems. Friction in the development process slows us down and has a large opportunity cost. You relish the opportunity to improve test coverage and delete thousands of lines of code
• Work closely with product managers to design, implement and deploy systems to support and scale our growing media business
• Working in a close, supportive team solving real-world problems and making decisions
• Mentoring other team members through design and architecture planning, code reviews, and knowledge-sharing sessions

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
• We believe in exceptional management 
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision and  a generous paid parental leave policy
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist follows a market-based approach to compensation, with pay varying based on location, experience, and qualifications. In compliance with applicable pay transparency laws, the starting salary range for this role is CAD $158,500.00 to $198,000.00, representing the lowest to highest compensation we reasonably expect to offer for this position.

Your starting salary within this range will be determined based on your skills, experience, and work location, with future adjustments informed by role growth, performance, and internal pay equity. Babylist is committed to supporting career progression and recognizes the value of performance-based advancement.

In addition to competitive pay, Babylist offers equity, bonus opportunities, and a comprehensive benefits package, including company-paid health, dental, and vision insurance, flexible spending accounts and paid leave, including PTO and parental leave.