Marketing Operations Business Development Leader

Title: Marketing Operations Business Development Leader

Job Description:

1. GTM Planning & Execution
   Ability to define and orchestrate GTM plans that align marketing ops offerings with market needs and sales motions.
2. Offer Development & Packaging
   Experience in shaping service/product offerings, pricing models, and value propositions tailored to market needs. Skilled in shaping compelling, modular offerings with clear value propositions, pricing models, and use cases.
3. Sales Enablement Strategy
   Experience building enablement programs, playbooks, and training to equip sales teams with the knowledge and tools to sell marketing ops solutions.
4. Growth Ownership & Revenue Accountability
   Proven track record of owning and driving bookings directly and experience in closing deals.
5. RFP & Proposal Management
   Skilled in leading end-to-end RFP responses, including solutioning, pricing, and stakeholder alignment.
6. Competitive & Market Intelligence
   Ability to synthesize market trends, competitor positioning, and customer insights into actionable sales guidance.
7. Content Creation for Sales
   Proficient in developing pitch decks, battle cards, ROI calculators, and proposal templates tailored to different buyer personas.
8. Demo & Solutioning Support
   Ability to support sales teams with tailored demos, solution walkthroughs, and technical validation during pre-sales.

9. Field Feedback Loops
   Skilled in capturing feedback from sales and customers to refine offerings, messaging, and enablement materials.
10. Stakeholder Management
    Strong interpersonal skills to influence across sales leadership, product, marketing, and delivery teams.
11. Customer-Centric Mindset
    Deep understanding of marketing operations pain points and how to translate them into compelling business outcomes.