Content Lead - Argos Marketplace

Content Lead - Argos Marketplace 

As the Content Lead for our Marketplace team at Argos you will be accountable for the delivery of Product Content and Imagery across all of our product categories for our third party sellers. Annually, you will oversee the successful launch of several thousand products across our website. You will build and execute a content strategy to remove customer pain-points, by creating a better user experience to allow customers to discover, find and decide on the right product for them. You will use robust stakeholder management and influencing skills to deliver the category content strategy, working effectively and collaboratively with the wider business and group functions.  

We’re on an exciting journey with our product content quality; we want our customers to directly associate our content with our brand identity, building a seamless customer experience across our partner brands. Our goal is to surprise and delight our customers by providing them will all the information and richer content required to make an informed purchase. Because of this, having an excellent understanding of quality product content, PIM, SEO, CGC, a mobile-first approach and a high attention to detail are vital skills for this role. 

What you need to do: 

• Support category priorities and initiatives, customer trends and promotional activity. 

• To facilitate operational efficiencies whilst looking for opportunities for continuous improvement and ensuring the accurate and timely delivery of product content to schedule. 

• Evaluate and approve/reject products created by our marketplace sellers in the back office on our platform, ensuring compliance with style, technical & ethical and quality guidelines. 

• Build collaborative relationships with key stakeholders across Digital, Offshore Digital Operations Centre, SEO, Product, Commercial, Marketing and Analytics, influencing across functions. 

• Develop and coach the Content Teams on and offshore, ensuring that customer focus, commercial awareness and category expertise are achieved by all members of the team. 

• Effectively plan, organise and prioritise the requirements of the business against associated deadlines. 

• Support category priorities and initiatives, customer trends and promotional activity. 

• Lead and own delivery of a continuous improvement programme across all focus categories, ensuring our PDPs, filtering and navigation is optimal for the category.  

• Understand, own and deliver targeted optimisation plans to reduce customer struggles by focusing on reduction in PDP ‘Failure State’ (i.e., when and why customers leave a PDP without adding to basket). 

• Act as Project Lead where needed on key production and content uplift projects, working closely with the DOC to deliver high quality content improvement work to required deadlines.  

• Measure success of content strategy implementation on both the business and the customer to build into future category content plans. 

• Access, interpret and utilise analytics to suggest and trial new initiatives or content experiences, using data insights to drive key business success metrics such as sales, conversion, items per basket, customer satisfaction, digital participation and reducing customer returns and Q&A. 

• Effectively implement Change Management to support the growth and expansion of our digital capabilities, as we evolve to meet the demands of a changing market. 

• Provide support to internal teams in the resolution of incidents content of products. 

• Own marketplace seller and agency relationships where required. 

What you need to know and show: 

• Passionate and enthusiastic about eCommerce and driving customer experience; you are likely to have highly relevant experience within an online retail environment.  

• A strong understanding of Product content, PIM, SEO and experience in building & delivering content plans. 

• Experienced in delivery of projects requiring cross functional buy-in of stakeholders. 

• Strong planning and organisational skills.  

• Experience of managing a network of stakeholders & marketplace sellers. 

• Strong presentational skills both in terms of public speaking and promotion and presentation of self 

• Strong communication skills, able to adapt style to influence stakeholders. 

• Able to challenge effectively at all levels to drive positive change. 

• Analytical mind-set and the ability to look past the “now”. 

• Able to multi-task, remaining organised and collected when faced with multiple priorities. 

• An astute and critical eye for syntax. 

• Full competency with current Microsoft Operating systems and Office applications. 

• A thirst for learning and acts upon a desire to achieve potential. 

Essential Criteria: 

• A strong understanding of Content & Digital Metrics. 

• Good analytical skills with experience of tools such as Adobe Analytics. 

• Experience working with offshore teams and managing a range of stakeholders. 

• Experience with Process management and Optimisation. 

What decisions I can make including budget: 

• Job holder has no direct responsibilities for budgets. However, budget may need to be sought by other teams to facilitate some projects. 

• Job holder needs to be aware of financial impacts of decisions and to ensure risks and opportunities are mitigated / flagged to budget holder.