Senior Netsuite Functional Lead

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

What the Role Is

Babylist’s finance and accounting operations run on NetSuite, and as the business scales, so does the complexity of keeping that platform aligned with the real needs of our accounting, finance, and operations teams. As our Senior NetSuite Functional Analyst, you will be the deep functional expert on NetSuite’s financial modules — partnering directly with accounting and finance to translate business needs into practical solutions, and working alongside our existing NetSuite Developer and NetSuite Administrator to ensure the platform enables rather than hinders day-to-day operations.

You will join a small, tight-knit NetSuite pod inside our Financial Systems team. This pod owns the full lifecycle of NetSuite work: you lead the functional “what and why” (and often the “how” that stays within native NetSuite), the Developer owns custom SuiteScript development, and the Administrator owns system administration and day-to-day operational support. You will report to our Staff Technical Product Manager for Financial Operations and partner closely with Engineering, Accounting, Finance, and Operations.

Who You Are

• 6+ years of experience implementing or operating ERP solutions and financial operations processes, with deep hands-on NetSuite experience.
• A NetSuite functional subject matter expert across the financial modules: GL, AP, AR, Revenue Recognition, Fixed Assets, ARM, SuiteBilling, and Consolidations.
• Defaults NetSuite’s native capabilities are cold and default to them before proposing custom development.
• Has partnered directly with accounting and finance teams through close, audit, and operational cycles — you speak their language and understand their day-to-day pain points.
• Brings a working command of the technical toolkit — SuiteScript, workflows, SuiteApps, NetSuite APIs, saved searches, and dashboards — enough to design sound solutions and collaborate with developers even if you are not writing production scripts yourself.
• Experienced working with NetSuite as part of a broader financial operations ecosystem that includes custom-built applications, P2P systems, and ancillary tools.
• Excellent written and verbal communication skills; you can move between an accountant, an engineer, and a VP in the same meeting without losing anyone.
• Comfortable with ambiguity and can translate vague business pain into clear, actionable functional requirements.
• Demonstrated capabilities working in an AI first development environment leveraging tools like Claude Code, Devin amongst others
• Bonus: prior experience in a high-growth ecommerce, consumer, or marketplace environment; prior experience as a NetSuite Administrator.
• You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in.

How You Will Make An Impact

• Serve as the deep subject matter expert on NetSuite’s financial modules, advising Accounting, Finance, and Engineering on best practices and optimal configuration before custom development is pursued.
• Act as the primary systems partner for our accounting and finance teams — translating business needs into functional solutions within NetSuite, supporting close processes, and ensuring NetSuite enables rather than hinders day-to-day operations.
• Own the “what and why” (and in many cases the “how”) for intra-NetSuite work: business requirements, solution design, and functional specifications. Partner with the NetSuite Developer and Administrator — who own the more complex “how” of custom development and system administration — as a true pod.
• Continuously identify opportunities to reduce manual workarounds, improve reporting and visibility for Finance and Accounting, and extend the value of NetSuite through better use of native features, saved searches, dashboards, and ecosystem tools (SuiteApps, integrations).
• Operate as the NetSuite functional voice inside a broader financial operations ecosystem that includes custom-built financial applications, P2P systems, and other ancillary tools — ensuring data flows, process handoffs, and system boundaries between NetSuite and adjacent platforms are well-defined and well-managed.

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

US: $174,000 to $218,000

Canada: 179,000-224,000 CAD

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices

Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.

Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page.

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