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hackajob is partnering with BT Group to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.
Closing Date: Sunday 12th April 2026
Location: London
Flexible Working
The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week.
About BT Consumer
We run the biggest and best fixed broadband and mobile network services in the UK with an ambition to be the country’s most trusted connector of people. We bring together the BT, EE and Plusnet brands to serve more than 25 million subscribers and connect for good.
Because we own the best networks for mobile and broadband, the biggest and most exciting tech brands in the world partner with us so we can bring our customers new products and services beyond the connectivity we’ve always been famous for. That includes gaming, TV, entertainment and home and cyber security.
We handle 100% of calls and customer enquiries from our UK-based contact centres. And we have more than 400 stores on high streets across the country, including our EE Studio and Experience stores that invite people to try new technology for themselves and see how it can make their lives better.
Our networks and services keep you connected and entertained. Our mobile products run over the UK’s best network, with EE’s 4G and 5G speeds covering more than 90% of the UK. EE’s 5G connectivity is available to more than 80% of the UK population.
Our ultra-reliable broadband is available at more than 99% of UK premises. With guaranteed speeds to keep you streaming, gaming, watching TV and connecting to the things that matter most. Our full fibre broadband is designed to meet our customers’ online demands using the UK’s most reliable broadband technology.
And we continue to roll out the next generation of broadband and mobile services, with Wi-Fi 7 and 5G standalone. Wi-Fi 7 gives customers higher speeds and greater capacity in the home, while our 5G standalone mobile network is designed to handle the game-changing services of the future and a growing range of AI-powered devices, from smartphones to laptops, tablets and more.
This role is critical in shaping how we turn consideration into action through strategic retail and conversion marketing. As Principal, you will lead the development and management of strategic briefs for all lower funnel activity, ensuring they are deeply aligned with brand insights and business objectives. By integrating audience segmentation with brand intelligence, you’ll create powerful, insight-driven communications plans and briefs that guide impactful campaigns.
Bringing best-practice platform thinking into the organisation and driving clarity in campaign planning, you’ll enable teams to deliver high-performing marketing that accelerates growth and enhances customer engagement. Through rigorous campaign performance analysis, you’ll transform data into actionable insights, fuelling continuous improvement and ensuring every initiative delivers measurable impact.
Lead the development of strategic briefs for all retail and lower‑funnel activity, ensuring they reflect audience insight, brand direction and commercial inputs across promotions, pricing and performance goals.
Drive conversion and retail strategy, shaping the vision for how BT turns consideration into action and integrating segmentation, brand insight and performance data into clear, effective marketing strategies.
Champion platform and digital best practice, simplifying complex platform concepts into actionable guidance and ensuring teams effectively use digital tools, automation and measurement frameworks.
Analyse and optimise campaign performance, using data, econometrics inputs and test‑and‑learn approaches to refine strategies, maximise ROI and embed continuous improvement.
Influence and collaborate across the marketing matrix, working with Commercial Marketing, media partners and cross‑functional teams to align activity and ensure execution reflects strategic objectives.
Provide leadership to a smaller, more matrixed team, directly managing one team member while guiding cross‑functional delivery and enabling others to execute with clarity and confidence.
Expertise in retail, conversion and performance marketing, with a strong grasp of lower‑funnel strategy, commercial levers, and how segmentation and brand insight influence behaviour and conversion.
Data‑driven decision‑making, including comfort with analytics, econometrics inputs, dashboards, optimisation frameworks and test‑and‑learn approaches to improve ROI and campaign effectiveness.
Platform and digital marketing fluency, able to simplify complex digital or platform concepts into practical guidance and champion best practice across tools, automation and performance channels.
Strong strategic thinking and commercial acumen, with the ability to craft clear, insight‑led strategic briefs, balancing business goals, customer insight and performance metrics.
Influential collaborator in a matrixed environment, able to work across marketing functions, commercial teams, agencies and media partners to align activity and drive integrated execution.
Clear communicator and storyteller, confident in turning data, brand insight and strategic rationale into persuasive narratives that enable teams to execute effectively.
We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’
We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.
hackajob is partnering with BT Group to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.