Product Marketing Manager

About the role

Etc. is the innovation arm of BT Group. We accelerate how BT builds products that connect customers to the beating heart of the country – our network. We reimagine how our network, data, people and partners come together to help businesses transform, and to keep society connected.

We are seeking a Senior Product Marketing Manager to lead marketing strategy, development and execution. They will deploy a wholistic approach that delivers cut through, differentiation and growth.

You will be focused on leading product marketing initiatives to support Data and Developer Solutions - the unit that includes Active Intelligence, BT’s mobile powered insights proposition. You will also have the opportunity to grow the role and take on broader Growth and Go-To-Market responsibilities.

This is a cross-functional role that collaborates across Growth and Go-To-Market, Etc. marketing team, brand, product management, sales, commercial, legal and corporate communication teams.

We are looking for somebody who possesses a passion for product marketing, knowledge of new and emerging technologies and trends across B2B geolocation data and insight markets, strong lateral thinking skills and who is excited to work in a low-certainty environment.

Key elements of the role will be to:

• Define, develop and implement marketing programmes and propositions to drive customer, revenue and business growth.
• Manage the design, development and implementation of marketing activity within Active Intelligence in support of the overall marketing strategy, plans and objectives.
• Support with research and analysis, the operational marketing activities that define the propositions/products in the marketing process, the development of new or existing products and/or propositions through the appropriate use of channels
• Communicate detail of programmes and translate plans/programmes into detailed objectives.
• Support the production of business cases for Active Intelligence marketing programmes / campaigns
• Create and share content via LinkedIn building awareness of Active Intelligence
• Manage and co-ordinate Active Intelligence content of on BT web properties
• Create content and landing pages that result in new customer lead generation
• Identify opportunities for Active Intelligence to attend, exhibit and speak at relevant conferences and events
• Write/co-ordinate the production of blogs, articles, use cases, white papers, guides, podcasts, webinars and downloadable content to promote Active Intelligence
• Monitor the competitive landscape for activity highlighting new opportunity and risk
• Work with BT’s internal PR team to generate a calendar of regular and ad-hoc stories to enable Active Intelligence to own category
• Manage relationships with key stakeholders, partners and suppliers, both internal and external.
• Measure campaign performance with analytics, continuously optimising campaign and activity to improve lead generation and sales conversion 

Essential Skills / Experience

• In-depth experience of product marketing – Detailed understanding and experience of product marketing disciplines and track record of utilising the whole marketing mix
• Relevant marketing degree and/or significant experience in inhouse or agency roles
• Exceptional verbal and written communication skills – Proven skills in delivering high quality written content and storytelling
• B2B data and insights knowledge – understanding and experience of data and insight products, emerging technology trends and B2B business models
• Zero to one experience and mindset – experience and comfort operating in hands-on, fast moving environment with low certainty and end to end ownership
• Experience with product marketing and CRM tools – strong working knowledge and experience of using product marketing software packages, CRM (e.g. Salesforce) and reporting tools

Desirable Skills / Experience

We will consider a range of candidates, even if they do not meet all the criteria listed.

• Awareness of how to grow the engagement, audience and customer base of an B2B startup/scaleup business.
• Ability to influence key stakeholders to get things done and delivered on time and on budget
• Exceptional verbal and written communication skills
• Analytical skills
• Relationship management
• Experience managing small teams and coordinating non-direct reports
• Ability to develop and sustain close working relationships with key stakeholders in product, business development and external suppliers and partners
• Demonstrated ability to understand and explain complex concepts and data
• Ability to make data-driven decisions
• Excellent interpersonal and collaboration skills
• Knowledge of our marketplaces – an advantage
• A knowledge of customer development processes, lean management / product introduction
• Proven experience in supplier and 3rd party partner management, including the end-to-end delivery of collaborative solutions
• Experience developing customer-facing product content including customer guides and tutorials, working with marketing teams
• Experience of using data visualisation tool sets to showcase data – an advantage
• Demonstrable commercial acumen, entrepreneurial mind set and desire to work in a fast-paced start-up environment

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle.

Your core benefits include:

· 10% on target annual bonus

· Access to an online private GP 24/7 for you and your immediate family

· Market-leading paid carers leave with up to 2 weeks off

· Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay

· Discounted EE and BT products, including mobile and broadband

· Market leading Pension scheme – 5% from you and 10% from us

· Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready. 

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good.  Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers. 

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country.   Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.