Heathrow Express Commercial Growth & Engagement Lead

Description

This role is accountable for delivering Heathrow Express’s commercial growth strategy through influencing in a complex matrix environment. It aligns senior stakeholders, shapes priorities and holds delivery owners to account across Digital, B2B, marketing, PR and communications. 

As the senior commercial and engagement client, the role defines success measures and narrative coherence, ensuring teams across the business are aligned to Heathrow Express’s commercial priorities and direction of travel. Delivery is achieved through strong stakeholder leadership, governance and engagement – not day‑to‑day execution – making influence, clarity and collaboration critical to success. 

Responsibilities

• Responsible for driving HEx overall revenue and passenger growth   
• Lead the development of HEx’s commercial growth strategy, including revenue priorities, target segments and growth opportunities across all sales channels including TUAG (Turn Up and Go), Digital & App, and Third-party 
• Shape pricing, promotion and revenue objectives aligned to the HEx business strategy and market context. 
• Translate strategic intent into clear commercial outcomes and success measures. 
• Own the management and governance of the annual marketing, PR and communications budget for Heathrow Express 
• Monitor spend against budget, providing regular forecasting, variance analysis and financial reporting 

Qualifications

• Significant experience in commercial strategy, revenue growth or business development roles. 
• Strong stakeholder management experience within complex, matrixed organisations. 
• Proven ability to define strategy, set objectives and govern delivery through others. 
• Excellent communication skills, with the ability to articulate narrative, priorities and outcomes. 
• Experience within transport, travel or consumer services environments. (Desirable) 
• Experience working with centralised marketing, CRM or communications functions. (Desirable) 

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