Retention Analyst

About the role:

At Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. As Europe's leading health and wellness retailer, we combine over 150 years of trusted expertise with bold ambition for the future.

We're looking for a Retention Analyst to join our Customer Growth Analytics team and help shape how we engage, retain and understand our customers. You'll work at the heart of CRM, loyalty and lifecycle marketing — turning data into meaningful insights that improve customer experiences and support long-term growth.

This is an exciting opportunity to work with modern tools, collaborate across teams and make a visible impact in a business going through major transformation.

Location & working arrangement

London, UK | Full Time

We offer hybrid working, with an expectation that you'll be present at our London office for a minimum of 2 days per week.

What you'll be doing

• Partnering with CRM, Loyalty and Marketing teams to understand customer behaviour and retention trends
• Building clear, impactful dashboards and reports that support business decisions
• Analysing campaign performance, customer journeys and loyalty programme engagement
• Writing SQL queries to extract, transform and analyse large datasets
• Supporting A/B testing and post-campaign analysis to improve customer engagement
• Collaborating with analysts, BI developers and product teams to deliver data-led solutions
• Contributing to sprint planning and analytics delivery across projects
• Continuously developing your skills with support from experienced colleagues and a modern analytics environment

Key requirements:

• Experience working in a data or analytics role, ideally within CRM, loyalty or marketing analytics
• Strong SQL skills and confidence working with large datasets
• The ability to translate data into clear, actionable insights for different audiences
• Experience building dashboards and visualisations, ideally in Metabase or similar tools
• A collaborative approach and confidence working with cross-functional teams
• Strong organisation skills and the ability to manage priorities independently
• A degree in a quantitative subject such as Mathematics, Statistics, Economics, Engineering or Computer Science

What we offer:

Wellbeing & Lifestyle Benefits 

• Health Cash Plan  
• Life Assurance
• Incentive Scheme - Based on company & personal performance
• Virtual GP 
• Private Medical care
• FREE at-home blood test kit 
• Holiday Purchase option 
• Pension Contribution scheme
• Access to ‘Wellhub' with gyms, studios and wellbeing apps 

Discounts & Savings 

• 25% Colleague Discount with FREE Standard Delivery 
• Exclusive Discounts from a wide range of partners 
• £/€50 Annual Product Allowance to spend in store 

Learning & Development 

• Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library 
• AND MORE! 

About Holland & Barrett

For over 150 years, Holland & Barrett has been trusted to support people on their wellness journeys. Today, we're Europe's leading health and wellness retailer, helping millions of customers make healthier choices every day through expert advice, high-quality products and personalised support.

We're building a business where every body feels seen, supported and empowered to live well.

Inclusion & accessibility statement

At Holland & Barrett, we value diversity and are committed to creating an inclusive workplace where everyone can thrive. We welcome applications from people of all backgrounds, experiences and perspectives.

If you need any adjustments or support during the recruitment process, please let us know — we'll be happy to help.

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