Lead Analyst

At Holland & Barrett, we're here to make health and wellness a way of life for everyone. As a Lead Analyst, you'll help shape how we use data to improve digital experiences for millions of customers.

Joining our Omnichannel Analytics team, you'll lead insight across web, app and omnichannel journeys—helping teams make better decisions, faster. This is a role where your work directly improves how people discover, choose and engage with their wellness.

Location & working arrangement

London, UK – Full-time
We offer hybrid working, with occasional presence at our London office (typically 2 days per week for collaboration and team connection).

• Lead analytics across key digital journeys, products and initiatives
• Partner with Product, UX, Marketing and Digital Trading teams to shape data-led decisions
• Analyse customer behaviour, conversion and engagement using advanced SQL
• Build dashboards that bring clarity to performance, trends and opportunities
• Support experimentation, including A/B test design and analysis
• Lead deep-dive investigations to uncover insights and drive improvements
• Ensure consistency and quality in metrics, definitions and reporting
• Collaborate with BI, Data Engineering and analytics teams to deliver end-to-end solutions
• Mentor and support other analysts, helping grow team capability

• Strong experience in digital or product analytics, ideally within ecommerce or customer-facing platforms
• Advanced SQL skills and confidence working with large, complex datasets
• Deep understanding of digital metrics, customer journeys and experimentation
• Ability to partner with senior stakeholders and translate business needs into insight
• Experience owning analysis from problem definition through to recommendation
• Clear and confident communication, making data accessible to different audiences
• A collaborative mindset, with experience working across cross-functional teams
• Passion for developing others through coaching or mentorship
• A degree in a quantitative field or equivalent experience

Call to action

If you're excited by using data to shape meaningful digital experiences—and want to make a real impact at scale—we'd love to hear from you. Apply today and help us build better journeys for every body.