Head of Strategy and Planning - Marketing

Join us as a Head of Strategy and Planning in Marketing & Design at Barclays where you'll be responsible for leading the planning and strategic co-ordination of activities across the Marketing and Design function within the bank. The role ensures alignment between marketing and design priorities, business objectives, financial targets and enterprise strategy through robust quarterly and annual planning processes, ongoing reforecasting and executive level reporting. The role acts as critical bridge between marketing leadership, Finance and broader enterprise stakeholders to provide transparency and strategic insight over the marketing investment portfolio and the delivery roadmap. You will develop short and medium strategies for the function, prepare and co-ordinate supporting board level materials and ensure clarity in strategic direction. You will also lead and develop a small team, while acting as a key partner to stakeholders to navigate complex trade-offs and investment decisions.

To be successful as a Head of Strategy Planning and Marketing, you should have experience with:

• Commercial mindset: Great ability to align marketing strategy with financial and business objectives, making informed decisions on investment, cost optimisation, and value creation

• Strategic planning and co-ordination: Experience of leading the development and co-ordination of annual and quarterly marketing plans, aligned to enterprise priorities, customer outcomes and commercial objectives

• Analytical capability: Highly data-driven, with the ability to interpret complex financial and performance data to support budgeting, forecasting, and prioritisation decisions

• Strategic thinking: Proven ability to develop and articulate short- and long-term strategies, connecting business priorities and navigating complexity to drive clear, aligned outcomes

• Proven leadership experience, including managing and developing individuals and fostering a high-performing environment

Some other highly valued skills may include:

• Ability to craft a clear vision and strategy based on data and insights, translating complex information into actionable plans

• Great capability in analysing historical performance to inform decision-making, including budget and fund allocation

• Skilled in building compelling narratives, articulating strategy clearly, and translating vision into well-structured plans and presentations

• Excellent stakeholder management, with the ability to influence, challenge, and align senior stakeholders

• Excellent communication skills, both written and verbal, with the ability to convey complex ideas simply and effectively

• Previous experience within financial services, bringing an understanding of industry dynamics, regulatory considerations, and commercial drivers.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role can be based in either London, Glasgow or Northampton.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.