Showroom Partnerships Manager

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere. 

Due to the nature of this role, we expect someone to be onsite at our SoHo, New York City Showroom 3–5 days per week. This is a hands-on, IRL-first role, and your physical presence in the showroom is essential to delivering excellent partner experiences.

What The Role Is

We are looking for a Showroom Partnerships Manager to join our Partnerships team at the Babylist NYC SoHo Showroom — our second flagship experiential space, set to open in Q3 2026 New York City. Building on the success and learnings from our Beverly Hills Showroom, the NYC Showroom is designed to deepen trust with families, drive registry conversion, and showcase Babylist’s leadership in the baby category in one of the most dynamic retail and media markets in the world. Building on the success of our Beverly Hills showroom, the NYC location is designed to build trust with families, increase registry conversions, and highlight Babylist’s leadership in the baby category in a key retail and media market.

In this role, you will be the primary executional partner contact for brands activating in the NYC Showroom, owning the day-to-day operations that bring our brand experiences to life. You will work with partners on their on-site product placement, partner showcases and brand pop-up activations. You will also engage with partners and guests during Registry Weekends, brand events and influencer showers, to ensure every partner execution is seamless, on-brand, and measurably impactful.

You will operate as both an external-facing brand partner and an internal cross-functional connector — collaborating closely with our Brand, Showroom Ops, Sales, Legal, Finance and Creative teams to keep every campaign on track and every partner relationship strong. This is an ideal role for an organized, client-obsessed self-starter who thrives in a fast-paced, experiential environment and is excited to help build something truly new from the ground up.

Who You Are

• Based in the New York City area, with the ability to work onsite at our SoHo Showroom 3–5 days per week during peak partner timing, with the option to work remote when partners aren’t in the Showroom.
• 5–7 years of professional experience in experiential partnerships, account management, experiential marketing, integrated marketing, or media — ideally at a media company, agency, or brand with a strong IRL events or activations component.
• Hands-on experience executing in-real-life (IRL) brand activations, experiential programs, pop-ups, or brand events, with a demonstrated ability to manage logistics and partner relationships.
• Experience working with brand clients — agencies and advertisers — in an account management capacity, and a track record of delivering excellent partner customer service.
• Proven ability to manage media or partnership campaigns end-to-end, including social and influencer amplification, with a sharp eye for reporting and identifying performance opportunities.
• High proficiency in Google Workspace (Docs, Slides, Sheets), Canva, order management tools, and project management tools such as Asana are a plus.
• Energetic, enthusiastic, and collaborative — you thrive in a team environment and across cross-functional groups.
• Great interpersonal skills: poise, tact, and diplomacy to navigate sensitive situations and client relationships with grace.
• Excitement about helping build something new — the NYC Showroom is a ground-up effort and you’re energized by the opportunity to shape it.
• A genuine love of experiential environments and the belief that in-person brand moments can be meaningful, memorable, and measurable.
• You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
• You embrace using technology to enhance your work while keeping people at the center

How You Will  Make an Impact

• Serve as the primary executional partner contact for all NYC Showroom brand activations — owning day-to-day communication, logistics coordination, and contract fulfillment to deliver excellent partner customer service.
• Manage and support partners both onsite and remotely to ensure accurate execution, quality control, and a seamless brand experience at every touchpoint.
• Build strong, reliable relationships with brand contacts by anticipating needs, communicating proactively, and consistently delivering on commitments.
• Proactively identify opportunities to expand and deepen partner engagements, surfacing upsell paths, renewal conversations, and new activation formats.
• Own end-to-end execution and on-site management for all NYC Showroom programs, including registry weekends, pop-ups, brand events, and ongoing product placements.
• Serve as the primary on-site point of contact for partners, ensuring seamless execution, strong partner experience, and accurate brand representation.
• Coordinate logistics, vendors, and timelines across activations, proactively troubleshooting issues in real time with a solutions-oriented, partner-first approach.
• Track, measure, analyze, and report on the performance of multiple brand partnership campaigns simultaneously, identifying trends and recommending optimizations.
• Prepare and distribute detailed performance reports with clear insights and actionable recommendations.
• Maintain accurate records of campaign activities, deliverables, and forecasts in relevant systems (Asana, Boostr, internal trackers).
• Manage floor model programs, asset gathering, creation, production, and archiving for all NYC campaigns.
• Organize and drive interdepartmental workflow across Brand, Showroom Ops, Sales, Finance, and Legal to ensure all campaign elements are handled according to process and on schedule.
• Collaborate closely with the Showroom Partnerships Lead and the Beverly Hills team to apply proven frameworks and learnings to the NYC market.
• Contribute to the build-out of NYC-specific processes, templates, and workflows — helping establish a scalable operational foundation for our second flagship showroom.
• Deliver against multiple simultaneous tasks with excellence and precision, operating with focused urgency and a transparent, communicative approach.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$95,450.00 to $114,540.00

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Important Notices

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. 

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

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