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hackajob is partnering with Dominos Pizza UK & Ireland to fill this position. Create a profile to be automatically considered for this role—and others that match your experience.
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Job Title: |
Senior Loyalty Manager |
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Function: Department |
CRM |
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Location: |
Milton Keynes |
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Reporting to: Reporting To |
Head of CRM |
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Effective Date: irectReports |
January 2025 |
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Financial Scope/Operating Budget/Revenue (P&L) (If Applicable)
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Old DPG Grade/New DPG Band: |
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Job Purpose:
To lead and oversee the development, implementation, and optimisation of Domino's Pizza Group's loyalty programme, ensuring commercial viability, customer engagement, and long-term growth. |
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Key Responsibilities/Job Tasks:
Please list the most important responsibilities (with a breakdown of Frequency against each e.g, sometimes, often, considerable etc).
· Manage and develop the loyalty team, including direct management of a Loyalty Manager (Frequency: Considerable) · Oversee the growth of the pilot loyalty programme, ensuring it meets sign-up and order count uplift targets (Frequency: Considerable) · Lead the development and delivery of a fully integrated loyalty programme across in-store, web, and app platforms (Frequency: Considerable) · Ensure commercial viability of the loyalty programme, managing costs and financial projections (Frequency: Considerable) · Develop and maintain a strategic roadmap for the loyalty programme, ensuring adaptability and optimisation potential (Frequency: Often) · Make independent, commercially-driven decisions to progress the loyalty programme (Frequency: Often) · Plan and manage project timelines, holding team members and stakeholders accountable for deadlines (Frequency: Considerable) · Present proposals and updates to senior management and key stakeholders to secure buy-in and approvals (Frequency: Often) · Analyse programme performance and customer data to drive continuous improvement (Frequency: Considerable) · Collaborate with cross-functional teams to ensure seamless integration of the loyalty programme across all customer touchpoints (Frequency: Often)
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The following sections consist mainly of a series of questions related to specific skills/job requirements. You should focus on the role rather than the individual when considering the most appropriate answer and should base the response on what you consider to be the normal features of the job which are typical of the job and its usual working conditions over the year.
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SKILLS & JOB REQUIREMENTS (Please complete where applicable) |
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Strategic Responsibility Please provide details of the level of responsibility the role has for setting strategy: (Please indicate if a role has accountability for setting or inputting into a specific strategy e.g., a Functional Strategy, please confirm if it is Significant)
The role has significant responsibility for setting and implementing the loyalty strategy. This includes developing the long-term vision for the loyalty programme and aligning it with overall business objective |
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Business Knowledge Please provide details of how much business knowledge the role requires as a minimum requirement i.e. how much internal knowledge of the business is required, and how much if any external commercial awareness is required? Which teams does the role work closely with?
Strong external commercial awareness, particularly in the food delivery and loyalty programme space, is essential. The role works closely with Marketing, IT, Operations, Finance, and Customer Service teams.
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Problem solving Please provide details of how the role resolves problems/issues on a daily basis: e.g. Does the role use straightforward common sense? Does the role make straight forward judgements and is guided by precedents? Does the role evaluate multiple sources of information in complex or novel situations? Does the role use other skills for problem solving? Does the role require advanced analytical thinking to develop innovative solutions to problems?
The role requires advanced analytical thinking to develop innovative solutions to complex problems. It involves evaluating multiple sources of information in novel situations, particularly when optimising the loyalty programme or addressing unexpected challenges during implementation.
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Decision making What level of decision making is required of the role and on what decisions does it impact? E.g., there is little requirement for decision making in the role, or role makes decisions within defined procedures, or r, or role makes decisions within broad business guidelines where there are few or no policies available.
High-level decision-making is required, often within broad business guidelines where there may be few established policies. Decisions will significantly impact the success of the loyalty programme and, by extension, the company's customer retention and revenue growth.
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Communication Please outline the type of communication skills required: e.g., is basic common courtesy required, or regular exchange of factual information, or are influencing or negotiation skills required as an essential requirement of the role?
Excellent communication skills are essential, including the ability to influence and negotiate at all levels of the organisation. Strong presentation skills are required for pitching ideas and securing buy-in from senior management. |
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Innovation To what extent does the role contribute to and manage change, e.g., suggest improvements to products/processes or contributes useful ideas or regularly recommends improvements on existing procedures and quality within own area, or develops/adapts new existing processes for increased quality/efficiency or continuously searches for improvements in techniques which add value to the business and has full responsibility and accountability for implementing these.
The role requires continuous innovation in loyalty strategies, customer engagement techniques, and programme optimisation. The Senior Loyalty Manager must develop and adapt new processes for increased quality and efficiency, with full responsibility for implementing these improvements.
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Please summarise the levels of minimum education, knowledge, skills and experience this position requires (e.g., if you would be recruiting to fill this position, what aspects of background or knowledge would you expect a successful job applicant to have?)
Note: This may differ from the current job holder’s own skills and experience
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JOB SPECIFICATION |
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1. Professional Qualification(s) |
· Bachelor's degree in Marketing, Business Administration, or related field · MBA or relevant postgraduate qualification preferred |
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2. Knowledge |
· In-depth understanding of loyalty programme mechanics and best practices · Strong knowledge of customer marketing principles and strategies · Comprehensive understanding of digital platforms and their role in loyalty programmes · Solid grasp of financial modelling and commercial viability assessment
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3. Skills/Ability |
· Excellent leadership and team management skills · Strong analytical and problem-solving abilities · Outstanding project management and planning skills · Exceptional communication and presentation skills · Ability to make data-driven decisions · Creative thinking and innovation in customer engagement strategies · Commercial acumen and financial management skills
hackajob is partnering with Dominos Pizza UK & Ireland to fill this position. Create a profile to be automatically considered for this role—and others that match your experience. |