Senior Marketing Analytics Leader

Senior Manager, Marketing Analytics

What is the opportunity?

• Champion data-driven growth: You will lead and bring to life our unified measurement framework, using MMM, MTA, and experiments to support informed spend decisionsacross the business.

• A truly embedded role: This position connects you deeply from top-to-bottom with our targeting, creative, and MarTech infrastructure.

• Influence at the highest level: You will champion data literacy by translating complex findings into clear, actionable stories for executive-level stakeholders.
• Support the small business cause: We have supported over 3.5 million customers—from barbers to bakers—and you will be part of a team working to protect them from harm.
• Join a restlessly innovative culture: You’ll join a business committed to "doing the right thing" all of the time, within a remote-friendly and flexible working environment.
• Operationalise complex models: You will deeply integrate with our Data Science and Data Engineering teams to turn complex models and features into reality.

What will you do?

• Deliver strategic insights: Provide analysis and recommendations that directly influence our plans for high-value channels including Email, SEO, and paid media.
• Master experimental design: Design and interpret rigorous A/B tests and multi-variate experiments to measure the causal impact of our marketing strategies.
• Drive site performance: Use Google Analytics (GA4) alongside internal site data to uncover opportunities and unlock growth on-site.
• Collaborate on forecasting: Support the finance team with the forecasting of annual and monthly campaign performance.
• Lead proactive exploration: Initiate data exploration to uncover hidden opportunities, risks, and performance drivers across the entire business.
• Manage vendor partnerships: Partner with external agencies and vendors to develop a deep understanding of our data sources and collection strategies.

Qualifications:

• Multi-channel knowledge: Experienced across multiple marketing channels, including email, paid search, and paid media.
• MarTech specialist: Skilled with marketing analytics systems such as GA4, Salesforce, Semrush, and Google Search Console.
• Strategic communicator: Able to translate complex statistical findings into clear, strategic narratives for non-technical audiences.
• Forward-thinking on SEO: Familiar with the evolving SEO landscape, including the impact of LLMs and AI search engines (AEO/GEO).
• Autonomous & Agile: Capable of operating with high autonomy in a high-pace, agile environment, ready to proactively challenge the status quo.

Minimum qualifications:

• Analytical expertise: Extensive experience as a Data Analyst, Data Scientist, or Strategic Marketing Analyst with a track record of driving business value.
• Technical proficiency: Expert-level SQL skills combined with a strong working knowledge of a statistical language like Python or R for advanced analysis.
• Attribution experience: Hands-on experience with attribution models (MMM and MTA) as well as Lifetime Value (LTV) predictions.

• Data visualisation: Expert in data visualisation and dashboarding (e.g., Looker or Tableau), specifically designed for executive consumption.