CRO or Experimentation Analyst

 Role title:

Digital Experimentation (CRO) Analyst

Reports to (Manager’s job title):

Sn CRO Manager

Directorate / Division:

Digital

Department:

Consumer

Location:

Paddington, Reading, Manchester or Birmingham

Level / Grade:

4

Role dimensions

Direct Reports: none

Indirect Reports: none

Budget/financial accountability: supporting the delivery of £500m+ eCommerce (Fixed, Mobile, and FMCT)

Key responsibilities & accountabilities

·        

Experimentation and optimisation

• Support a wide-ranging implementation of Experimentation activities across websites using both client-side and server-side techniques.
• Build forecasting and optimisation models for strategic decisions.
• Support A/B testing and experimentation initiatives, including test design, measurement and analysis
• Evaluate test results and provide clear recommendations on next steps
• Contribute to a culture of continuous improvement through data-led learning and iteration
• Drive the type of experimentation method used for the right case from AB, MAB, Multi-var, Personalisation, Stats Accelerator and others.

·        

Journey and funnel analysis

• Analyse end-to-end customer journeys
• Identify drop-offs, friction points and behavioural patterns across web and mobile journeys
• Perform funnel, cohort and path analysis to understand how customers interact with products and features
• Translate insights into clearly articulated problems and opportunities for the squad to address

·        

Web analytics and measurement

• Own and maintain product and journey dashboards, ensuring consistent and reliable reporting
• Work with tools such as GA4, Tableau Optimizely and ContentSquare
• Define and track KPIs such as conversion rate, drop-off, take-up, funnel completion and revenue impact
• Ensure events, tracking and tagging are correctly implemented and fit for purpose

·        

Stakeholder collaboration

• Act as the product analytics partner within the squad, translating complex data into clear, actionable insights
• Communicate findings clearly to Product Owners, designers and engineers
• Collaborate with central analytics and data teams to align standards, definitions and tooling

Minimum Criteria – Candidates must demonstrate they meet all of the following criteria:

·        

3+ years’ experience working in a Martech/Adtech or data-driven marketing environment.

·        

Knowledge or experience of Google Cloud Platform products such as BigQuery, database SQL or experience with similar cloud solutions would be desirable.

·        

Have a practical knowledge and passion for stats and data models and visualisation Tableu and data warehouse

·        

Practical experience of using digital data - ideally Optimizely or a similar enterprise optimisation platform.

·        

Data processing for customer segmentation: SQL is highly desirable, Javascript including Node.js or Python would be an advantage.

·        

Practical experience of using data visualisation tools such as Looker and Tableau

·        

Enjoys task-focused delivery, a fast pace of work, overcoming challenges by careful and swift prioritisation calls.