Manager, Integrated Marketing

Description

We’re looking for an ambitious, data-driven Manager, Integrated Marketing to join our team. You’ll own the development and execution of multi-channel B2B marketing strategies that drive awareness, engagement, and pipeline growth. Working closely with Product, Sales, and Sales Enablement, you will bring go-to-market strategies to life and position Verisk solutions for success in a competitive, fast-evolving market.

You bring a customer-centric mindset, a bias for action, and a proven track record of translating market insights into integrated campaigns that deliver measurable results. You are comfortable working across functions, influencing without direct authority, and managing direct reports alongside multiple priorities in a hybrid, fast-paced environment.

Responsibilities

• Market & Competitive Intelligence – Gather, analyze, and apply data on market trends, customer behaviors, and competitors to guide strategic decisions. Conduct competitive analysis to inform integrated positioning, messaging, and campaign strategy. Identify and respond to emerging trends, technological advances, and shifts in customer behavior.

• Marketing Strategy & Planning – Develop comprehensive multi-channel marketing strategies aligned to business goals. Define target markets, create and manage budgets, and track and optimize channel mix based on performance analytics. Lead go-to-market strategy and planning for product launches and business initiatives.

• Campaign Development & Execution – Spearhead the planning and execution of high-impact, end-to-end integrated marketing campaigns. Own the marketing calendar, manage campaign budgets, and oversee post-campaign performance analysis. Partner with analytics, product, and sales stakeholders to evaluate performance, identify growth opportunities, and continuously refine strategy, channel mix, and audience targeting.

• Messaging & Positioning – With minimal guidance, develop positioning and messaging that differentiates Verisk solutions in the market. Lead product-level messaging development and create content briefs and messaging frameworks that align with brand strategy. Adapt and reformat content assets across channels including digital, events, and sales collateral.

• Thought Leadership – Drive the execution and scaling of thought leadership programs aligned with brand strategy and audience needs. Partner with subject matter experts, marketing, and creative teams to surface unique insights and shape compelling narratives. Manage end-to-end development of thought leadership assets and oversee social amplification strategies to elevate brand credibility and visibility.

• Sales Enablement – Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences that create and advance pipeline opportunities. Translate GTM strategies into actionable enablement materials including one-pagers and presentation decks. Gather feedback from sales on content effectiveness to inform updates and new resource development.

• Marketing Analytics & Performance – Establish marketing metrics and KPIs; evaluate campaign and program outcomes against goals. Conduct advanced marketing analytics to assess campaign performance, channel contribution, and ROI. Present data-backed findings and recommendations to cross-functional stakeholders including senior leadership.

• Customer Journey – In collaboration with cross-functional stakeholders, leverage proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes. Lead portions of customer journey optimization across all touchpoints to ensure a seamless experience from awareness to post-purchase.

• Team Leadership & Collaboration – Lead team initiatives and foster collaboration across departments. Conduct performance reviews and growth planning for direct reports; set clear goals and expectations. Influence indirect reports and stakeholders at all levels, including executives, without direct authority. Promote an inclusive, high-performance team culture grounded in accountability and continuous learning.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 7+ years of integrated, product, or channel marketing experience in a B2B environment

  • Experience in financial services, insurance, analytics, or data-driven B2B industries a plus

• Demonstrated success developing and executing multi-channel marketing strategy across cross-functional teams
• Proven track record of leveraging customer, market, and competitive intelligence to inform marketing and product strategy decisions
• Successful track record collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts and optimize performance
• Experience managing and developing direct reports, including performance reviews and growth planning
• Ability to rapidly prioritize and react to changing business needs and external market dynamics
• Ability to successfully work in a hybrid environment with in-office expectations of two days per week

Skills

• Innovative and creative thinker: pioneer who embraces bold ideas

• Adaptable: ability to interact and gain alignment with all levels of the organization including the Executive level

• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own

• “Let’s go” attitude: optimist, contagious enthusiast, sees the upside

• Accountability matters: drives for results as coach and team player; bias to outcomes

• Exhibits aptitude: always learning and growing; constantly attempts new experiences

• Flexible: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient

• Grit: passionate, self-directed, and motivated; demonstrates endurance

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