The Director of Embedded Services is accountable for defining and driving the product strategy, growth and ecosystem leadership of embedded services across the platform.
This role leads the Embedded Services product domain end‑to‑end, owning the vision, roadmap, commercial outcomes and partner ecosystem that enable embedded financial and operational services to scale across fintechs, platforms, marketplaces and developer partners.
The Director will operate as a platform‑first product leader, ensuring embedded services are designed as reusable, API‑driven, AI‑enabled capabilities that integrate seamlessly into partner and customer workflows. They will work cross‑functionally to accelerate platform growth, drive product‑led acquisition and expansion and strengthen accountant and partner connectivity across the ecosystem.
This is a hybrid role working 3 days a week in our Newcastle office.
Key Accountabilities:
Product Strategy & Vision
• Define and own the embedded services product strategy, aligned to the broader AI‑native platform and long‑term growth ambitions.
• Set a clear north star and roadmap for embedded services, balancing near‑term commercial impact with long‑term platform scalability.
• Ensure all embedded services are built platform‑first, leveraging standardised APIs, headless capabilities and shared governance models.
• Champion an AI‑first mindset, embedding intelligent automation, agentic workflows and data‑driven decisioning into services by default.
Commercial Growth & Outcomes
• Be accountable for product‑led growth across embedded services, including customer volume, partner adoption, revenue and expansion.
• Translate strategy into clear commercial outcomes, with measurable impact on acquisition, activation and monetisation.
• Prioritise investment across services based on growth potential, ecosystem leverage and platform reuse.
• Own roadmap timelines and outcomes, ensuring delivery is aligned to growth commitments.
Ecosystem, Partners & Developer Experience
• Act as the senior product point of contact for strategic embedded services relationships, internally and externally.
• Lead product engagement with platform partners, fintechs, marketplaces and technology ecosystems, ensuring mutual value creation.
• Drive a world‑class developer experience, enabling scalable, self‑serve onboarding through APIs, documentation, tooling and support models.
• Ensure embedded services integrate cleanly into partner workflows while maintaining platform integrity, trust and compliance.
Platform & Cross‑Functional Leadership
• Lead and develop a high‑performing Embedded Services product organisation, setting clear direction, ownership and accountability.
• Work closely with platform, data, AI, compliance, commercial and engineering teams to ensure services fit coherently within the broader ecosystem.
• Bring a systems‑level understanding of how accounting, services, APIs, onboarding, data and AI capabilities work together.
• Navigate ambiguity confidently, making decisions with incomplete information while maintaining strategic alignment.
Accounting & Professional Ecosystem Enablement
• Ensure embedded services are designed with a deep understanding of accounting workflows, compliance needs and professional trust.
• Drive strong accountant connectivity across the embedded services ecosystem, enabling adoption, advocacy and scalable distribution.
• Balance innovation with regulatory, data and trust requirements critical to financial and accounting‑led services.
Knowledge
• Deep understanding of platform‑based product models, API‑driven architectures and headless services.
• Strong working knowledge of embedded financial or operational services and ecosystem‑led growth.
• Solid understanding of accounting concepts, workflows and compliance considerations, with the ability to translate them into scalable product capabilities.
• Familiarity with AI‑enabled products, data‑driven services and agentic or automated workflows in a platform context.
• Understanding of developer ecosystems, partner onboarding models and self‑serve product experiences.
Skills & Experience
Essential
• Senior product leadership experience, owning strategy, roadmap and commercial outcomes for platform or ecosystem products.
• Proven ability to scale embedded or API‑first services across partners and platforms.
• Strong experience working with developers, APIs and platform capabilities, even if not from a technical background.
• Track record of driving product‑led growth in complex, multi‑stakeholder environments.
• Excellent stakeholder leadership skills, with credibility at executive and partner level.
• Comfortable operating in ambiguity, balancing speed, quality and long‑term platform integrity.
Desirable
• Experience in fintech, accounting software, marketplaces or developer platforms.
• Experience building or scaling AI‑enabled or data‑driven products.
• Exposure to global or multi‑market platform growth challenges.
Leadership Behaviours
• Platform‑first: thinks in systems, reuse and scale, not silos.
• AI‑native: defaults to automation, intelligence and learning systems.
• Commercially sharp: relentlessly focused on outcomes, growth and impact.
• Collaborative: builds strong partnerships across product, engineering, commercial and external ecosystems.
• Values‑driven: leads with integrity, trust and inclusion, aligned to organisational values.
What Success Looks Like
• Embedded services are recognised as a core growth engine, driving measurable increases in customer volume, partner adoption and revenue.
• Partners and developers can onboard and scale self‑serve, with minimal friction and high satisfaction.
• Services are delivered as reusable, platform‑grade capabilities, accelerating innovation across the ecosystem.
• Strong accountant and professional connectivity strengthens trust, adoption and distribution.
The Embedded Services team is aligned, high‑performing and operating with clear ownership and purpose.
Want to take a look at our product? https://www.sage.com/en-us/sage-embedded-services/
At Sage, we offer you an environment where you can grow professionally without compromising your personal well-being. Our benefits package is designed to provide stability, flexibility, and balance:
Benefits video – https://youtu.be/TCMtTYUUiuU
• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working
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