Customer Targeting Analyst
Barclays
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As a Commercial Analytics Manager within the Data & Analytics team, you’ll play a key role in shaping Barclaycard Payments’ commercial strategy. You’ll design and combine effective data-driven insight and models with strong commercial acumen to support decision-making that drives growth, profitability, customer acquisition, retention, and overall business performance. Working closely with stakeholders across Product, Finance, Sales, Commercial, and Analytics teams, you’ll help develop and refine strategies that ensure the business remains competitive in a dynamic payments market.
You’ll be responsible for the creation, development, and maintenance of commercial performance models and reporting frameworks, using deep analysis of customer behaviour, transaction trends, sales performance, market dynamics, and competitor activity to generate actionable insights. You’ll shape and lead a team of analysts, experimenting with the latest modelling techniques and cloud capabilities, developing agent based and automated performance reviews of key commercial initiatives, campaigns, and growth programmes, monitoring outcomes and identifying opportunities for optimisation. With strong stakeholder engagement skills, you’ll also oversee governance activities relating to commercial reporting, analytics methodologies, and performance measurement, ensuring outputs are robust, well-controlled, and clearly documented.
Barclays’ payments acceptance business provides critical infrastructure to the UK economy, processing billions of pounds of payments annually for both small businesses and domestic and international corporate clients.
In April 2025, we announced a long-term partnership with Brookfield Asset Management to grow and transform the payments acceptance business by broadening the range of services offered, enhancing the experience for both existing and prospective clients. Leveraging extensive client relationships and deep experience of UK payments, we will create an environment of continuous innovation - activated by Brookfield’s global private equity expertise in payments, technology, operational transformation and corporate carve-outs - to ensure the business is strategically positioned for long-term growth.
Barclays will invest approximately £400m in the new business, the majority of which will be incurred during the first three years. Performance-linked incentives will drive greater alignment between the partners, underpinning the long-term commitment to the transformation. Barclays and Brookfield will work to create a standalone entity over time, continuing to use the Barclaycard Payments (BPL) brand and acting as the sole payments acceptance services provider to Barclays’ clients for a minimum of ten years.
For more information on our partnership with Brookfield, please visit Barclays.com.
To be successful as a Commercial Analytics Manager, you must have the following essential skills:
Some other highly valued skills may include:
You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.
Purpose of the role
To extract meaningful insights from complex data sets, developing robust decision models, and presenting actionable recommendations to stakeholders across the departments.
Accountabilities
Vice President Expectations
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
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Barclays
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