Digital Performance Analyst

The Department for Business, Innovation, Science and Trade (BIST) helps businesses invest, innovate, export and grow across the UK. The Digital, Data and Technology (DDaT) directorate helps to deliver this by designing, building and running the services, platforms and technology that businesses and colleagues rely on every day. 

Our teams work on a wide range of services and technologies, including: 

• digital services that help businesses access government support, guidance and opportunities 
• data and AI products that support decision making and enable innovation 
• internal tools and services that help colleagues work more effectively 
• secure technology and platforms that support critical government services 
• cyber security services that protect systems, data and users 

By joining DDaT, you'll work on services used by businesses, colleagues and citizens across the UK. You'll be part of multidisciplinary teams focused on improving services, solving complex problems and delivering better outcomes for users. 

We are committed to creating an inclusive and supportive workplace. In recognition of this, we were named Best Public Sector Employer at the Women in Tech Employer Awards 2025! 

Reporting to a Senior Performance Analyst, the Digital Performance Analyst will be part of a team responsible for continuously improving performance measurement and reporting across the department. You will analyse both macro and micro moments across user journeys, communicating insights clearly to a range of audiences to identify opportunities to improve digital services.  

The Digital Performance Analyst will work collaboratively across the wider DDaT Directorate, applying analytical expertise to deliver data solutions and insight that support continuous improvement and better outcomes for users. You will take responsibility for the accuracy, quality and appropriate use of data and analysis, ensuring analytical outputs are robust and fit for purpose. 

About you  

As a Digital Performance Analyst you will be part of a high-performing and dynamic team. You will be responsible for communicating analysis and insight across the department's digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs.  

You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will understand the different phases of product delivery and plan and deliver appropriate analysis throughout the product life cycle. You will work collaboratively with user researchers, developers and other multidisciplinary roles, using evidence to inform decision-making.  

You will identify and apply appropriate analytical techniques, bringing together multiple sources of quantitative and qualitative evidence to build a clear picture of service performance. You will involve teams in the analytical process, using evidence to build consensus and challenge assumptions.  

You will understand and identify who the users are and what their needs are, based on evidence. You will adopt a user-centred approach, manage competing priorities and collaborate with user-centred design professions including User Researchers, Digital Evaluators, Content Designers and Business Analysts  

You will have a strong understanding of quality assurance techniques, with the ability to identify appropriate data sources, validate data quality, and accurately interpret analytical results. 

Main responsibilities  

Your key tasks as a Digital Performance Analyst will involve:  

• Defining what “good” looks like by developing performance frameworks aligned to organisational strategy, business objectives and user needs  
• Developing performance analysis projects, selecting the most appropriate methodologies to generate actionable insights  
• Analysing service performance using Google Analytics and other quantitative and qualitative data sources, triangulating evidence to identify opportunities for improvement
• Collaborating with product teams to assess and enhance the performance of digital services across the product lifecycle  
• Presenting analytical findings clearly and persuasively, tailoring communication to suit different audiences  
• Applying quality assurance practices to ensure the accuracy, consistency, and reliability of performance data and analysis outputs  
• Developing and maintain dashboards, ensuring key stakeholders, product owners, and policy teams have access to timely and relevant performance data 

It is essential that you have: 

• Strong numeracy and SQL skills, with experience of analysing and modelling data to answer business and service performance questions. Experience using data visualisation tools such as Amazon QuickSight or Power BI to communicate performance information and support decision-making (Lead Criteria)  
• Demonstrable experience of translating business objectives, user needs, and organisational goals into meaningful performance measures, KPIs, and outcome metrics, and using these to monitor service effectiveness and provide actionable insights 
• Experience of preparing, cleansing, validating, and assuring the quality of data, with an understanding of data governance, ethical considerations, and operational constraints 
• Confidence in communicating complex analytical findings to technical and non-technical audiences, using evidence and insight to influence decision-making and drive service improvement 
• Technical understanding of digital measurement and analytics, with hands-on experience of analytics platforms (e.g. Google Analytics 4) and tag management solutions (e.g. Google Tag Manager) 

It is desirable that you have: 

• Experience of working within an Agile Delivery team and an understanding of user-centred design and analysis 
• Experience of working with developers to define and implement bespoke digital tracking requirements, including use of the dataLayer 
• Experience of A/B or multivariate testing 

This role requires Security Check (SC) clearance.