Digital Analyst - 12 Month FTC

Team – Marketing and Digital Analytics

Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. 

We are happy to discuss flexible working!  

Top 3 skills needed for this role:

• Strong expertise in designing, implementing and governing robust tracking frameworks using Google Tag Manager
• Clear track record of turning data into clear, actionable recommendations that drive business decisions
• Excellent data visualisation skills

What this role is all about:

As a Digital Analyst at Vitality, you’ll be the go-to expert for insights across our UK digital estate, including the Vitality.co.uk website, online quote and buy journeys, tools, web forms, and logged-in platforms. This is a 12-month fixed-term contract role. You’ll work closely with product teams to deliver actionable insights that inform development roadmaps and optimisation initiatives, helping to create digital experiences that are intuitive, valuable for customers, and aligned with commercial goals. This role is key in ensuring our digital journeys meet both user needs and business objectives.

Key Actions

• Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business
• Understanding product opportunities, problems, and potential experiment ideas
• Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis
• Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality
• Maintenance of the Google Tag Manager and Google Analytics 360 account
• Reporting, visualising and presenting data to help with data-driven decisions

What do you need to thrive?

• Strong skills with Google Analytics 4
• Hands-on experience of managing tags, triggers and custom variables in Google Tag Manager and working with data layers
• Have experience communicating findings and recommendations in a clear and effective manner using visual reporting tools and dashboards – preferably Looker Studio and Power BI
• Evidence of a proactive approach to self-improvement and learning
• Excellent attention to detail and problem-solving skills
• Good organisational skills to be able to collaborate across multiple product development teams and prioritise tasks according to business importance and sprint deadlines

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you’ve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.